Employers, please feel free to use and edit to your requirements this example of a job description -
Similar job titles include SEO Analyst, SEO Strategist, SEO Specialist and SEO Consultant.
An SEO Manager’s Main Responsibilities Include:
Developing and implementing effective local & long tail SEO strategies
Maintaining SEO across content, design, social media, pay-per-click (PPC) marketing and other activities
Managing both offsite optimization & onsite optimization project and creating reports on their performance
Example of an SEO Manager Job Description
An introduction might read as follows: SEO Manager needed to lead & coordinate SEO efforts across our website and wider marketing campaigns. Here you might insert the unique selling point of your company
Responsibilities:
- Creating & implementing effective SEO strategies
- Leading a team of SEO Specialists
- Researching keywords to aid the content teams
- Troubleshooting technical SEO issues & recommending fixes
- Optimising on-page & off-page content & copy
- Developing off-page optimisation projects e.g. link-building
- Analysing and reporting on conversion and journey optimisation with regards to UX, online analytics, digital acquisition, customer journeys, A/B testing and online routes to purchase.
- Working closely with PPC & Social Media teams to optimise content and campaigns
- Keeping up to date with current SEO trends and technologies
Requirements:
- 2 years' experience as SEO Manager, SEM Manager or similar role
- Strong understanding of standard and current SEO practices
- Understanding of HTML/CSS
- Knowledge & experience reporting on SEO efforts
- Working experience with SEO tools (e.g. Conductor, Screaming Frog, MOZ) and analytical tools (e.g. Google Analytics, WebTrends)
- Strong communication skills, both written and verbal
- Track record of leadership skills
- Analytically minded and strong in arithmetic
- BSc/BA in Marketing, Business or related field