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SEO Manager Job Description

Employers, please feel free to use and edit to your requirements this example of a job description -

Similar job titles include SEO Analyst, SEO Strategist, SEO Specialist and SEO Consultant.

An SEO Manager’s Main Responsibilities Include:

Developing and implementing effective local & long tail SEO strategies
Maintaining SEO across content, design, social media, pay-per-click (PPC) marketing and other activities
Managing both offsite optimization & onsite optimization project and creating reports on their performance

Example of an SEO Manager Job Description

An introduction might read as follows: SEO Manager needed to lead & coordinate SEO efforts across our website and wider marketing campaigns. Here you might insert the unique selling point of your company


  • Creating & implementing effective SEO strategies
  • Leading a team of SEO Specialists
  • Researching keywords to aid the content teams
  • Troubleshooting technical SEO issues & recommending fixes
  • Optimising on-page & off-page content & copy
  • Developing off-page optimisation projects e.g. link-building
  • Analysing and reporting on conversion and journey optimisation with regards to UX, online analytics, digital acquisition, customer journeys, A/B testing and online routes to purchase.
  • Working closely with PPC & Social Media teams to optimise content and campaigns
  • Keeping up to date with current SEO trends and technologies


  • 2 years' experience as SEO Manager, SEM Manager or similar role
  • Strong understanding of standard and current SEO practices
  • Understanding of HTML/CSS
  • Knowledge & experience reporting on SEO efforts
  • Working experience with SEO tools (e.g. Conductor, Screaming Frog, MOZ) and analytical tools (e.g. Google Analytics, WebTrends)
  • Strong communication skills, both written and verbal
  • Track record of leadership skills
  • Analytically minded and strong in arithmetic
  • BSc/BA in Marketing, Business or related field