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PPC Manager Job Description

Employers, please feel free to use and edit to your requirements this example of a job description -

Similar job titles include PPC Search Manager, Paid Search Manager

A PPC Manager's Main Responsibilities Include:

  • Developing & implementing effective PPC campaigns to hit goals and ROI, both short term and long term
  • Managing PPC budgets, while building & strengthening platform accounts & key relationships
  • Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement in performance & regularly reporting to management

Example of a PPC Manager Job Description

An introduction might read as follows: PPC Manager, with a focus for acquisition, is currently needed to join the team. Here you might Insert the unique selling point of your company


  • Creating, developing & implementing effective paid search strategies
  • Executing & optimizing many PPC campaigns simultaneously
  • Overseeing campaigns across a number of search platforms (e.g. Google AdWords, Bing)
  • Targeting selected audiences through researching keywords
  • Managing campaign budgets & adjusting bids to optimise the ROI
  • Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement
  • Reporting KPI's to management on a regular basis through various dashboards
  • Producing engaging, clear & concise copy for campaigns
  • Ensuring that campaigns are aligned across multiple channels
  • Building and strengthening key relationships across PPC ad platforms and various vendors
  • Reducing the risk of click fraud
  • Staying current with PPC & SEM trend and techniques


  • Minimum of 2 years' experience as a PPC Manager or Digital Marketing Specialist
  • Strong analytical skills and dashboard creation
  • Understanding of digital marketing concepts and SEO
  • Experience with multiple platforms, e.g. AdWords, Facebook, Yahoo, Bing
  • Working knowledge of Google Analytics or similar analytical tools
  • Excellent communication, both verbal and written
  • Analytically minded and strong in arithmetic
  • BSc/BA in Marketing, Digital Media or a related field
  • AdWords certification is an advantage but not essential