Employers, please feel free to use and edit to your requirements this example of a job description -
Similar job titles include PPC Search Manager, Paid Search Manager
A PPC Manager's Main Responsibilities Include:
- Developing & implementing effective PPC campaigns to hit goals and ROI, both short term and long term
- Managing PPC budgets, while building & strengthening platform accounts & key relationships
- Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement in performance & regularly reporting to management
Example of a PPC Manager Job Description
An introduction might read as follows: PPC Manager, with a focus for acquisition, is currently needed to join the team. Here you might Insert the unique selling point of your company
Responsibilities:
- Creating, developing & implementing effective paid search strategies
- Executing & optimizing many PPC campaigns simultaneously
- Overseeing campaigns across a number of search platforms (e.g. Google AdWords, Bing)
- Targeting selected audiences through researching keywords
- Managing campaign budgets & adjusting bids to optimise the ROI
- Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement
- Reporting KPI's to management on a regular basis through various dashboards
- Producing engaging, clear & concise copy for campaigns
- Ensuring that campaigns are aligned across multiple channels
- Building and strengthening key relationships across PPC ad platforms and various vendors
- Reducing the risk of click fraud
- Staying current with PPC & SEM trend and techniques
Requirements:
- Minimum of 2 years' experience as a PPC Manager or Digital Marketing Specialist
- Strong analytical skills and dashboard creation
- Understanding of digital marketing concepts and SEO
- Experience with multiple platforms, e.g. AdWords, Facebook, Yahoo, Bing
- Working knowledge of Google Analytics or similar analytical tools
- Excellent communication, both verbal and written
- Analytically minded and strong in arithmetic
- BSc/BA in Marketing, Digital Media or a related field
- AdWords certification is an advantage but not essential