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Head of Social Job Description

With more than 20 years of experience in digital and technology recruitment and having placed thousands of candidates in Ireland and across Europe, we understand the value of a compelling job description, so we hope that these examples will help you in your search for a digital or technology professional; please feel free to use and edit to as per your specific needs and preferences.

If you are a candidate seeking a role, you can view a list of our current job offers on our job board

Example of a Head of Social Job Description


  • Company Overview: (Example) Our company pioneers social media marketing with a blend of creativity and data-driven strategies. With a growing client base and a reputation for excellence, we're poised for continued success in the digital landscape.
  • Role Mission: (Example) As Head of Social, your mission is to lead our social media efforts, driving impactful results for both our brand and clients through strategic management and innovative approaches.


  • Develop and execute comprehensive social media strategies for the company.
  • Manage social media budgets, allocating resources effectively to maximize ROI.
  • Oversee the creation and scheduling of content across various platforms, ensuring consistency and relevance.
  • Lead the team in producing high-quality social media assets, from graphics to videos and beyond.
  • Analyze performance metrics and KPIs to measure the effectiveness of social media efforts.
  • Provide actionable insights and recommendations based on data analysis to optimize campaign performance.
  • Stay updated on industry trends and best practices to continually innovate and improve social media strategies.
  • Collaborate cross-functionally with marketing, creative, and other teams to align social media efforts with overall business objectives.


  • A minimum of 7 years' experience in a senior social media leadership role, demonstrating a capacity to develop and execute strategic social media plans.
  • A proven track record of growing and engaging online communities, fostering brand advocacy and achieving tangible business results through social media initiatives.
  • Excellent strategic thinking and analytical skills, with the ability to translate business goals into actionable social media plans.
  • Deep understanding of the social media landscape, including current trends, best practices, and the nuances of major platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
  • Proficiency in utilizing social media analytics tools to measure performance, identify trends, and optimise social media strategies.
  • Strong written and verbal communication skills, with the ability to craft compelling content and lead a team of social media professionals.
  • A passion for innovation and staying ahead of the curve in the ever-evolving social media world.

Nice to Have:

  • Advanced proficiency in SEO strategies and implementation to enhance social media visibility and engagement.
  • Experience managing influencer partnerships and influencer marketing campaigns to amplify brand reach and credibility.
  • Proficiency in graphic design and video editing software to create engaging and visually appealing content.
  • Certification or experience in social media advertising platforms such as Facebook Ads Manager, Google Ads, or LinkedIn Ads.
  • Demonstrated success in developing and implementing viral marketing campaigns that drive significant organic reach and engagement.
  • Strong project management skills with the ability to multitask and prioritize in a fast-paced environment, ensuring timely delivery of social media initiatives.


  • Salary
  • Working arrangement: (Hybrid, Remote, Office)
  • Perks


We are accepting applications until the end of *MONTH*. We’ll be delighted to meet you for a first interview with *NAME*, our hiring manager.

If you are looking for roles that are more oriented towards marketing, you can check the Social Media Manager Job Description

If you would like to view 2024 salaries for other digital positions, check our Digital Agency Salaries. Or you can download our acclaimed Prosperity Digital Salary Survey to be on top of current salaries for the digital sector.

Writing a job spec is the first phase of the hiring process at any given company, we love to help companies do this in an effective way so we've put together a post where we explain our secrets for a well structured hiring process and how to make it more efficient.