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Branding Designer Job Description

We have crafted a series of job description examples for a variety of digital roles.

Very often, in-house recruiters and HR departments ask us to help them write their job descriptions, and since this aspect of our recruitment service is very useful to them, we’ve realised that this could be useful to others too, so we have provided a list of job descriptions here.

With more than 20 years of experience in digital and technology recruitment and having placed thousands of candidates in Ireland and across Europe, we understand the value of a compelling job description, so we hope that these examples will help you in your search for a digital or technology professional; please feel free to use and edit to as per your specific needs and preferences.

If you are a candidate seeking a role, you can view a list of our current job offers on our job board.

Example of a Branding Designer Job Description


  • Company overview: Founding vision, current state of affairs, size, relevant stats. 
  • Role mission: Goals, team, and resources to make it happen. 


  • Develop and implement comprehensive brand strategies that align with company goals and values.
  • Create visual identity systems, including logos, typography, color palettes, and graphic elements.
  • Design brand guidelines and ensure consistency across all brand touchpoints.
  • Collaborate with marketing, product, and other teams to integrate brand elements into various projects.
  • Conduct market research to understand target audiences and competitive landscape.
  • Present and communicate branding concepts and ideas to stakeholders and clients.
  • Oversee the production of branded materials, including packaging, advertisements, and digital content.
  • Stay current with industry trends and best practices to keep the brand fresh and relevant.
  • Manage multiple branding projects simultaneously, ensuring deadlines and quality standards are met.
  • Review and provide feedback on branding materials created by other team members or external partners.

Skills, Knowledge, and Experience:

  • Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Strong understanding of branding principles, including visual identity, typography, color theory, and brand guidelines.
  • Experience in creating and implementing brand strategies across various platforms and media.
  • Ability to translate brand strategy into compelling visual designs that resonate with target audiences.
  • Excellent conceptual and creative thinking skills.
  • Strong communication and presentation skills to articulate and sell ideas to stakeholders.
  • Knowledge of marketing and advertising principles.
  • Attention to detail and ability to maintain brand consistency across all materials.
  • Experience in conducting market research and competitor analysis.
  • Bachelor's degree in Graphic Design, Visual Communication, Marketing, or a related field.

Nice to Have:

  • Experience with motion graphics and video editing software.
  • Familiarity with UI/UX design principles.
  • Knowledge of interactive design and digital marketing strategies.
  • Ability to create animations and visual storytelling.
  • Understanding of consumer psychology and behavior.
  • Previous experience working with global or multicultural brands.
  • Proficiency in additional design software such as Sketch, Figma, or CorelDRAW.
  • Participation in branding workshops or conferences.
  • Experience in environmental or experiential branding.
  • Additional certifications or training in branding, marketing, or related fields.


  • Salary 
  • Working arrangement: (Hybrid, Remote, Office) 
  • Perks 


We are accepting applications until the end of *MONTH*. We’ll be delighted to meet you for a first interview with *NAME*, our hiring manager. 

If you are looking for roles that are more web specific, you can check the Graphic Designer Job Description.

If you would like to check 2024 salaries for Designers or Graphic Designers, check our Design salaries. Or you can download our acclaimed Prosperity Digital Salary Survey to be on top of current salaries for the digital sector.

Writing a job spec is the first phase of the hiring process at any given company, we love to help companies do this in an effective way so we've put together a post where we explain our secrets for a well structured hiring process and how to make it more efficient.