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Head of Digital Marketing Job Description

We have crafted a series of job description examples for a variety of digital roles.

Very often, in-house recruiters and HR departments ask us to help them write their job descriptions, and since this aspect of our recruitment service is very useful to them, we’ve realised that this could be useful to others too, so we have provided a list of job descriptions here.

With more than 20 years of experience in digital and technology recruitment and having placed thousands of candidates in Ireland and across Europe, we understand the value of a compelling job description, so we hope that these examples will help you in your search for a digital or technology professional; please feel free to use and edit to as per your specific needs and preferences.

If you are a candidate seeking a role, you can view a list of our current job offers on our job board.

Example of Head of Digital Marketing Job Description


  • Company overview: Founding vision, current state of affairs, size, relevant stats. 
  • Role mission: Goals, team, and resources to make it happen. 


  •  Develop and execute comprehensive digital marketing strategies across various channels, including SEO, PPC, social media, email marketing, and content marketing.
  • Lead and mentor a team of digital marketing professionals, providing guidance and support to drive performance and achieve objectives.
  •  Collaborate with internal teams and external agencies to align digital marketing efforts with overall business goals and marketing initiatives.
  • Oversee the planning, implementation, and optimization of digital campaigns to maximize ROI and achieve KPIs.
  • Utilize data-driven insights to continuously evaluate and improve campaign performance, leveraging analytics tools and dashboards.
  •  Stay updated with industry trends, emerging technologies, and best practices in digital marketing, and integrate innovative approaches into strategies.
  •  Manage digital marketing budgets effectively, allocating resources strategically to achieve desired outcomes.
  •  Ensure brand consistency and integrity across all digital marketing channels, maintaining high standards of quality and professionalism.
  •  Develop and maintain relationships with key stakeholders, including vendors, partners, and internal teams, to support collaboration and alignment.


  • Bachelor’s Degree in Marketing, Communications, Business Administration, or related field.
  •  5+ years of experience in digital marketing, with a focus on strategy and leadership roles.
  • Profound understanding of various digital marketing channels including SEO, PPC, social media, email marketing, content marketing, and analytics.
  •  Comprehensive knowledge of marketing automation tools, CRM systems, and digital analytics platforms.
  • Strong analytical skills for interpreting data and deriving actionable insights for campaign optimization.
  • Exceptional leadership and management capabilities to lead and inspire a team of digital marketers effectively.
  •  Excellent communication skills, both written and verbal, for crafting compelling campaigns and reporting on results.
  •  Ability to adapt to evolving digital marketing trends, technologies, and consumer behavior.
  •  Experience with budget management and driving ROI through strategic allocation of resources.


  • Fluency in multiple languages besides English, to facilitate international marketing efforts.
  •  Previous experience in traditional marketing roles can offer additional insights into integrated marketing strategies.
  • Certification in digital marketing platforms such as Google Ads, Google Analytics, HubSpot, etc.
  • Experience with marketing automation workflows and advanced segmentation techniques.
  • Knowledge of UX/UI principles and website optimization strategies for improved conversion rates.


  • Salary 
  • Working arrangement: (Hybrid, Remote, Office) 
  • Perks 


We are accepting applications until the end of *MONTH*. We’ll be delighted to meet you for a first interview with *NAME*, our hiring manager.

If you are looking for roles that are more oriented towards digital, you can check the Head of Digital Job Description.

If you would like to view 2024 salaries for other sales and business development positions, check our Digital Marketing Salaries. Or you can download our acclaimed Prosperity Digital Salary Survey to be on top of current salaries for the digital sector.

Writing a job spec is the first phase of the hiring process at any given company, we love to help companies do this in an effective way so we've put together a post where we explain our secrets for a well structured hiring process and how to make it more efficient.