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Marketing Director Job Description

We have crafted a series of job description examples for a variety of digital roles.

Very often, in-house recruiters and HR departments ask us to help them write their job descriptions, and since this aspect of our recruitment service is very useful to them, we’ve realised that this could be useful to others too, so we have provided a list of job descriptions here.

With more than 20 years of experience in digital and technology recruitment and having placed thousands of candidates in Ireland and across Europe, we understand the value of a compelling job description, so we hope that these examples will help you in your search for a digital or technology professional; please feel free to use and edit to as per your specific needs and preferences.

If you are a candidate seeking a role, you can view a list of our current job offers on our job board.

Example of a Director Job Description


  • Company overview: Founding vision, current state of affairs, size, relevant stats. 
  • Role mission: Goals, team, and resources to make it happen. 


  •  Develop and implement strategic marketing plans to achieve business objectives.
  • Oversee all marketing activities, including branding, advertising, and promotional campaigns.
  • Conduct market research to identify trends, opportunities, and competitor activities.
  •  Manage marketing budgets and allocate resources effectively to maximize ROI.
  •  Lead and mentor the marketing team, providing guidance and support for professional development.
  •  Collaborate with cross-functional teams to ensure alignment between marketing efforts and overall business goals.
  •  Analyze marketing data and metrics to measure performance and inform decision-making.
  •  Establish and maintain relationships with key stakeholders, including clients, partners, and vendors.
  • Stay updated on industry trends and best practices to drive innovation and competitiveness.
  • Represent the company at industry events, conferences, and networking opportunities.


  •  Strategic planning and execution
  • Strong leadership and team management
  • Comprehensive marketing knowledge
  • Data-driven decision-making
  • Budget management expertise
  •  Effective communication skills
  •  Creative thinking and innovation
  •  Project management proficiency
  •  Market research and analysis
  •  Stakeholder relationship management
  •  Industry understanding
  •  Adaptability to change
  •  Problem-solving abilities
  •  Commitment to continuous learning

Nice to Have:

  •  Advanced data analysis skills
  • Proficiency in digital marketing channels
  • Experience in cross-functional collaboration
  •  Track record of successful brand launches


  • Salary
  • Working arrangement: (Hybrid, Remote, Office)
  • Perks


We are accepting applications until the end of *MONTH*. We’ll be delighted to meet you for a first interview with *NAME*, our hiring manager.

If you are looking for roles that are more oriented towards senior management, you can check the Head of Marketing Job Description

If you would like to check 2024 salaries for other digital positions, check our Marketing Salaries. Or you can download our acclaimed Prosperity Digital Salary Survey to be on top of current salaries for the digital sector.

Writing a job spec is the first phase of the hiring process at any given company, we love to help companies do this in an effective way so we've put together a post where we explain our secrets for a well structured hiring process and how to make it more efficient.