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Ecommerce Manager Job Description

We have crafted a series of job description examples for a variety of digital roles. Sometimes recruiters and HR departments ask us to help them write their job specs. Since this is very useful to them, we’ve realisedthat this could be useful to others too, so that’s why we are publishing them here. These examples are the result of careful research from thousands of job offers historically published on our job board, and more than 20 years experience in the market that gives us the insight into what’s needed for any digital role.

Employers, please feel free to use and edit to your requirements this example of a job description -

Ecommerce managers are responsible for the online sales of the brand. They oversee the look and feel of the company website and are responsible for generating sales via online channels. Depending on the role, they might oversee digital marketers, web and software developers who contribute to website traffic, design and structure. 

Example of an Ecommerce Manager Job Description

Responsibilities:

  • Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
  • Develop and implement ecommerce strategy in order to improve website performance
  • Work with developers to improve website speed
  • Work wth the marketing team or manage digital marketers in order to improve quality and traffic acquisition
  • Re-Platforming website to new CMS, making website mobile capable
  • Research market in order to discover new trends and technologies in order to improve website performance
  • Analyse various data in order to deliver data driven strategies in order to deliver top performance and achieve kpis
  • Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media
  • Develop content calendar and oversee website uploads and landing pages development
  • Report on performance


Requirements:

  • At least 3 years of experience in a similar role
  • Experience managing marketing and tech teams
  • Experience developing and overseeing digital marketing strategies
  • Excellent understanding of web design and web analysis
  • Strong marketing and tech background
  • Understanding and experience in, UX, Adobe Photoshop, InDesign, Dreamweaver and Google Analytics
  • Knowledge of digital marketing channels such as PPC ,SEO, Social Media Display and affiliate marketing channels
  • Knowledge of Attribution modelling, website speed optimisation,  A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools
  • Degree level in Digital Marketing or any related field

If you are looking for roles that are more marketing specific,  you can CLICK HERE to view a Digital Marketing Manager Job Description

If you would like to view 2021 salaries for Ecommerce Managers and Ecommerce Specialists, you can CLICK HERE to view our Ecommerce salary Suvey