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Head of SEO Job Description

With more than 20 years of experience in digital and technology recruitment and having placed thousands of candidates in Ireland and across Europe, we understand the value of a compelling job description, so we hope that these examples will help you in your search for a digital or technology professional; please feel free to use and edit to as per your specific needs and preferences.

If you are a candidate seeking a role, you can view a list of our current job offers on our job board.

An example of Head of SEO Job Description

In general, this person should lead the company into a high visibility in organic rankings for relevant keywords for the company. This in turn should lead to higher revenue as more prospective customers start discovering the company and are nurtured down the funnel. The head of SEO often combines a mix of technical and non-technical skills, having been hands-on on a number of projects before. Ideally, in this position they will have the team and resources to back up their plan for success.

Every company will have their specific needs for this role, but on broad terms the below job spec should be enough as a start point to craft your own.


  • Company overview: Founding vision, current state of affairs, size, relevant stats.
  • Role mission: Goals, team and resources to make it happen.


  • Develop and oversee the overall SEO strategy, ensuring alignment with business objectives and industry best practices.
  • Lead and manage a team of SEO specialists, providing guidance, direction, and performance evaluations.
  • Collaborate with senior leadership to integrate SEO into broader marketing and business initiatives.
  • Conduct regular audits of website content, architecture, and backlink profile to identify opportunities and areas for improvement.
  • Monitor and analyze key SEO metrics, such as keyword rankings, organic traffic, and conversion rates, and use insights to make data-driven decisions.
  • Stay abreast of industry developments, algorithm updates, and emerging trends to continuously refine and optimize SEO strategies.
  • Serve as the primary point of contact for SEO-related inquiries, providing expertise and guidance to stakeholders across the organization.
  • Develop and maintain relationships with external partners, agencies, and platforms to support SEO efforts and stay ahead of the competition.

Skills, Knowledge & Experience:

  • 10+ years of SEO experience, Demonstrated success in developing and implementing SEO strategies.
  • Bachelor's degree in Marketing or related field.
  • Expert-level mastering of SEO tools like Google Analytics, SEMrush, or Moz.
  • Strong analytical skills, ability to interpret SEO data and derive actionable insights.
  • Excellent communication and leadership abilities, effective collaboration with teams and leadership.
  • Stay updated on industry trends and algorithm changes.

Nice to Have:

  • Understanding various methods for analyzing and extracting insights from data can enhance SEO strategy development.
  • Experience with pivot tables, Vlookup, and other Excel features can streamline data analysis and reporting processes.
  • Ability to approach problems critically and systematically, enabling effective interpretation of SEO data and performance metrics.


  • Salary
  • Working arrangement: (Hybrid, Remote, Office)
  • Perks

CTA (Call to Action):

We are accepting applications until the end of *MONTH*. We’ll be delighted to meet you for a first interview with *NAME*, our hiring manager.

If you are looking for roles that are more marketing specific, you can check the Head of Marketing Job Description

If you would like to check 2024 salaries for Digital Marketing and SEO, check our Digital Marketing Salaries. Or you can download our acclaimed Prosperity Digital Salary Survey to be on top of current salaries for the digital sector.

Writing a job spec is the first phase of the hiring process at any given company, we love to help companies do this in an effective way so we've put together a post where we explain our secrets for a well structured hiring process and how to make it more efficient.