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Head of Search (SEO+PPC) Job Description

We have crafted a series of job description examples for a variety of digital roles.

Very often, in-house recruiters and HR departments ask us to help them write their job descriptions, and since this aspect of our recruitment service is very useful to them, we’ve realised that this could be useful to others too, so we have provided a list of job descriptions here.

With more than 20 years of experience in digital and technology recruitment and having placed thousands of candidates in Ireland and across Europe, we understand the value of a compelling job description, so we hope that these examples will help you in your search for a digital or technology professional; please feel free to use and edit to as per your specific needs and preferences.

If you are a candidate seeking a role, you can view a list of our current job offers on our job board.

Example of Head of Search (SEO+PPC) Job Description


  • Company overview: Founding vision, current state of affairs, size, relevant stats.
  • Role mission: Goals, team and resources to make it happen.


  •  Develop and execute comprehensive SEO and PPC strategies.
  • Conduct thorough keyword research for SEO and PPC campaigns.
  • Ensure technical SEO compliance and optimal PPC campaign structures.
  •  Monitor and report on key SEO and PPC performance metrics regularly.
  •  Analyze competitors' strategies and industry trends across SEO and PPC.
  •  Collaborate with cross-functional teams for integrated marketing efforts.
  •  Stay updated with evolving SEO and PPC best practices and algorithm changes.
  • Drive continuous improvement in SEO and PPC tactics for performance optimization.


  •  Bachelor’s Degree in Marketing, Communications, Computer Science, or related field.
  •  3+ years of experience in SEO, digital marketing, or related fields, preferably in an executive role.
  • Comprehensive understanding of search engine algorithms and ranking factors.
  • Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, etc.
  • Strong analytical skills for keyword research, data analysis, and performance tracking.
  • Exceptional leadership and management capabilities to oversee SEO and PPC strategies effectively.
  •  Excellent communication skills, both written and verbal, for collaboration and reporting.
  • Ability to adapt to evolving SEO and PPC trends and algorithm updates swiftly.
  •  Experience with content management systems (CMS) and web analytics platforms.


  •  Fluency in multiple languages besides English, such as Spanish, French, or German.
  • Previous experience in broader marketing roles or traffic acquisition.
  • Familiarity with emerging technologies and trends in digital marketing.
  •  Certification in Google Analytics, Google Ads, or other relevant platforms.
  •  Experience with A/B testing and conversion rate optimization (CRO).


  • Salary
  • Working arrangement: (Hybrid, Remote, Office)
  • Perks


We are accepting applications until the end of *MONTH*. We’ll be delighted to meet you for a first interview with *NAME*, our hiring manager.

If you are looking for roles that are more oriented towards Digital, you can check the Head of SEO Job Description

If you would like to view 2024 salaries for other sales and business development positions, check our Digital Marketing Salaries. Or you can download our acclaimed Prosperity Digital Salary Survey to be on top of current salaries for the digital sector.

Writing a job spec is the first phase of the hiring process at any given company, we love to help companies do this in an effective way so we've put together a post where we explain our secrets for a well structured hiring process and how to make it more efficient.