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Digital Marketing Specialist Job Description

We have crafted a series of job description examples for a variety of digital roles.

Very often, in-house recruiters and HR departments ask us to help them write their job descriptions, and since this aspect of our recruitment service is very useful to them, we’ve realised that this could be useful to others too, so we have provided a list of job descriptions here.

With more than 20 years of experience in digital and technology recruitment and having placed thousands of candidates in Ireland and across Europe, we understand the value of a compelling job description, so we hope that these examples will help you in your search for a digital or technology professional; please feel free to use and edit to as per your specific needs and preferences.

If you are a candidate seeking a role, you can view a list of our current job offers on our job board.

Example of Digital Marketing Job Description


  • Company overview: Founding vision, current state of affairs, size, relevant stats. 
  • Role mission: Goals, team, and resources to make it happen. 


  •  Developing and implementing digital marketing strategies.
  • Managing digital advertising campaigns across various platforms.
  • Analyzing and optimizing marketing performance metrics.
  •  Creating and curating content for digital channels.
  • Conducting market research and competitor analysis.
  •  Collaborating with cross-functional teams for campaign execution.
  • Managing email marketing and automation workflows.
  •  Monitoring and responding to social media engagement.
  • Implementing SEO strategies to improve online visibility.
  • Utilizing analytics tools to track website and campaign performance.
  •  Staying updated on digital marketing trends and best practices.
  •  Managing budgets and allocating resources effectively.
  • Creating reports and presentations to communicate campaign results.
  • Building and maintaining relationships with stakeholders and partners.


  •  Proficiency in digital marketing channels and platforms.
  • Strong analytical and problem-solving skills.
  •  Excellent communication and interpersonal abilities.
  •  Familiarity with SEO, social media, and email marketing.
  •  Experience with marketing analytics and tools.
  • Bachelor's degree in marketing or related field.
  • Certifications in digital marketing platforms.
  • Continuous learning and staying updated on industry trends.


  •  Experience with advanced digital techniques.
  •  Familiarity with emerging platforms.
  •  Proficiency in graphic design or video editing.
  •  Knowledge of data privacy regulations.
  •  Multilingual fluency for global reach.
  • Certification in specialized areas.
  •  Strong writing skills for content creation.
  •  Experience with conversion rate optimization.
  •  Knowledge of UX/UI design principles.


  • Salary 
  • Working arrangement: (Hybrid, Remote, Office) 
  • Perks 


We are accepting applications until the end of *MONTH*. We’ll be delighted to meet you for a first interview with *NAME*, our hiring manager. 

If you are looking for roles that are more web specific, you can check the Digital Marketing Manager Job Description.

If you would like to check 2024 salaries for UX Designers or Graphic Designers, check our Digital salaries. Or you can download our acclaimed Prosperity Digital Salary Survey to be on top of current salaries for the digital sector.

Writing a job spec is the first phase of the hiring process at any given company, we love to help companies do this in an effective way so we've put together a post where we explain our secrets for a well structured hiring process and how to make it more efficient.