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Lead Generation Acquisition Manager Job Description

We have crafted a series of job description examples for a variety of digital roles.

Very often, in-house recruiters and HR departments ask us to help them write their job descriptions, and since this aspect of our recruitment service is very useful to them, we’ve realised that this could be useful to others too, so we have provided a list of job descriptions here.

With more than 20 years of experience in digital and technology recruitment and having placed thousands of candidates in Ireland and across Europe, we understand the value of a compelling job description, so we hope that these examples will help you in your search for a digital or technology professional; please feel free to use and edit to as per your specific needs and preferences.

If you are a candidate seeking a role, you can view a list of our current job offers on our job board.

Example of Lead Generation Acquisition Manager Job


  • Company overview: Founding vision, current state of affairs, size, relevant stats.
  • Role mission: Goals, team and resources to make it happen.


  • Develop and oversee lead generation strategies, ensuring efficiency, quality, and adherence to timelines.
  •  Manage resources including lead generation tools, databases, and content for optimal performance and cost-effectiveness.
  • Implement and maintain strict quality control measures to meet or exceed industry standards for lead acquisition campaigns.
  • Promote compliance with data protection regulations and best practices within the team.
  • Drive continuous improvement initiatives to enhance lead generation effectiveness and minimize inefficiencies.
  • Lead, motivate, and support the lead generation team to achieve campaign success and high performance.
  • Collaborate with other departments, such as marketing analytics and content creation teams, for seamless execution of lead generation initiatives.
  •  Provide regular reports and analysis on lead generation performance to guide decision-making and refine strategies.


  •  Proficiency in lead generation strategies and techniques, including inbound and outbound methods.
  • Strong understanding of lead acquisition tools and platforms, such as CRM systems, marketing automation software, and lead databases.
  • Experience in data analysis and segmentation to identify target audiences and optimize lead generation campaigns.
  • Knowledge of data privacy regulations, such as GDPR and CCPA, and best practices for compliance.
  • Excellent communication and interpersonal skills to collaborate with cross-functional teams and stakeholders.
  • Leadership and team management abilities to motivate and support a lead generation team.
  • Analytical mindset to interpret data and metrics, and drive informed decision-making.
  •  Strategic thinking and problem-solving skills to develop and refine lead generation strategies.
  •  Continuous learning mindset to stay updated on industry trends and emerging lead generation technologies.


  • Previous experience in PR/Comms, providing insights into communication strategies and audience engagement.
  • Experience creating KPI reports for technical and non-technical audiences, demonstrating analytical skills and effective communication of results.
  • Team management experience, showcasing leadership skills and the ability to foster a collaborative and high-performing team environment.


  • Salary
  • Working arrangement: (Hybrid, Remote, Office)
  • Perks


We are accepting applications until the end of *MONTH*. We’ll be delighted to meet you for a first interview with *NAME*, our hiring manager.

If you are looking for roles that are more oriented towards specific digital roles you can check out more here Job Descriptions.

If you would like to view 2024 salaries for other digital positions, check our Digital Marketing Salaries. Or you can download our acclaimed Prosperity Digital Salary Survey to be on top of current salaries for the digital sector.

Writing a job spec is the first phase of the hiring process at any given company, we love to help companies do this in an effective way so we've put together a post where we explain our secrets for a well structured hiring process and how to make it more efficient.