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Marketing Automation Manager Job Description

We have crafted a series of job description examples for a variety of digital roles.

Very often, in-house recruiters and HR departments ask us to help them write their job descriptions, and since this aspect of our recruitment service is very useful to them, we’ve realised that this could be useful to others too, so we have provided a list of job descriptions here.

With more than 20 years of experience in digital and technology recruitment and having placed thousands of candidates in Ireland and across Europe, we understand the value of a compelling job description, so we hope that these examples will help you in your search for a digital or technology professional; please feel free to use and edit to as per your specific needs and preferences.

If you are a candidate seeking a role, you can view a list of our current job offers on our job board.

Example of a Marketing Automation Manager Job Description


  • Companys overview: We're a leading marketing technology company specializing in automation solutions. Our innovative tools empower businesses to streamline processes and drive results efficiently.
  • Role Mission:As a Marketing Automation Manager, your mission is to optimize marketing campaigns and fuel business growth through automation. You'll spearhead the implementation and management of automation workflows, maximizing efficiency and ROI for our clients.


  • Develop and implement marketing automation strategies to streamline processes and improve campaign efficiency.
  • Manage and optimize marketing automation platforms, ensuring they align with business objectives and deliver maximum ROI.
  •  Create and maintain automated workflows for lead nurturing, customer segmentation, and email marketing campaigns.
  •  Collaborate with cross-functional teams to integrate automation tools with CRM systems and other marketing technologies.
  •  Analyze data and performance metrics to identify opportunities for automation optimization and campaign enhancement.
  • Provide training and support to team members on marketing automation best practices and platform utilization.
  •  Stay updated on industry trends and advancements in marketing automation technology to drive innovation and maintain competitiveness.
  •  Continuously monitor and refine automation processes to enhance customer experiences and drive business growth.

Nice to have:

  •  Implement advanced lead scoring models to prioritize and qualify leads for sales teams effectively.
  •  Develop and execute personalized content strategies based on customer behavior and preferences.
  •  Integrate predictive analytics and machine learning algorithms into automation workflows for enhanced targeting and optimization.
  • Implement dynamic content modules to deliver personalized experiences across various marketing channels.
  • Spearhead advanced marketing attribution models to accurately measure the impact of automation efforts on revenue generation.
  • Lead experimentation and innovation initiatives to test new automation techniques and technologies for continuous improvement.


  • Salary 
  • Working arrangement: (Hybrid, Remote, Office) 
  • Perks 


We are accepting applications until the end of *MONTH*. We’ll be delighted to meet you for a first interview with *NAME*, our hiring manager. 

If you are looking for related roles, you can check the Marketing Executive Job Description.

If you would like to check 2024 salaries for other Marketing roles, check our Digital Marketing salaries. Or you can download our acclaimed Prosperity Digital Salary Survey to be on top of current salaries for the digital sector.

Writing a job spec is the first phase of the hiring process at any given company, we love to help companies do this in an effective way so we've put together a post where we explain our secrets for a well structured hiring process and how to make it more efficient.