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Marketing Manager Job Description

Employers, please feel free to use and edit to your requirements this example of a job description -

You should write a little about your company; specify the industry sector(s) and types of audiences the Marketing Manager will be targeting, and you might add something of your business goals.

Example of Marketing Manager Job Description


  • Development of marketing plan for the brand
  • Social media management, developing and overseeing content creation for Facebook, YouTube, LinkedIn, Twitter, blog and any other relevant online channels
  • Management of marketing campaigns (print, direct mail, customer communications) to deliver positive ROI
  • Brief and oversee stakeholders on marketing materials production (PR, Media, Advertising)
  • Support and attend various industry events and conferences.
  • Support sales team with development of marketing materials
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issue
  • Reporting on marketing campaigns’ performance, suggesting adjustments to improve profitability
  • Manage and improve lead generation campaigns, measuring results.
  • Overall responsibility for brand management and corporate identity


  • Previous experience – duration / industry sector.
  • 3rd level degree in Marketing/Business or a similar discipline.
  • Ability to work to own initiative and taking full responsibility for aspects of a project.  
  • Demonstrate ability to turn projects around with tight timeframes and deadlines. 
  • Excellent planning and organisation skills, budgeting and project management skills.
  • Creative thinking and design skills, while keeping an eye on budgets and business guidelines/policies.
  • Excellent interpersonal skills & ability to work across a range of teams.
  • Strong reporting skills.
  • Proficient in Outlook, Excel & PowerPoint