Employers, please feel free to use and edit to your requirements this example of a job description -
You should write a little about your company; specify the industry sector(s) and types of audiences the Marketing Manager will be targeting, and you might add something of your business goals.
Example of Marketing Manager Job Description
Responsibilities
- Development of marketing plan for the brand
- Social media management, developing and overseeing content creation for Facebook, YouTube, LinkedIn, Twitter, blog and any other relevant online channels
- Management of marketing campaigns (print, direct mail, customer communications) to deliver positive ROI
- Brief and oversee stakeholders on marketing materials production (PR, Media, Advertising)
- Support and attend various industry events and conferences.
- Support sales team with development of marketing materials
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issue
- Reporting on marketing campaigns’ performance, suggesting adjustments to improve profitability
- Manage and improve lead generation campaigns, measuring results.
- Overall responsibility for brand management and corporate identity
Requirements
- Previous experience – duration / industry sector.
- 3rd level degree in Marketing/Business or a similar discipline.
- Ability to work to own initiative and taking full responsibility for aspects of a project.
- Demonstrate ability to turn projects around with tight timeframes and deadlines.
- Excellent planning and organisation skills, budgeting and project management skills.
- Creative thinking and design skills, while keeping an eye on budgets and business guidelines/policies.
- Excellent interpersonal skills & ability to work across a range of teams.
- Strong reporting skills.
- Proficient in Outlook, Excel & PowerPoint