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Marketing Automation Executive Job Description

We have crafted a series of job description examples for a variety of digital roles.

Very often, in-house recruiters and HR departments ask us to help them write their job descriptions, and since this aspect of our recruitment service is very useful to them, we’ve realised that this could be useful to others too, so we have provided a list of job descriptions here.

With more than 20 years of experience in digital and technology recruitment and having placed thousands of candidates in Ireland and across Europe, we understand the value of a compelling job description, so we hope that these examples will help you in your search for a digital or technology professional; please feel free to use and edit to as per your specific needs and preferences.

If you are a candidate seeking a role, you can view a list of our current job offers on our job board.

Example of a Marketing Executive Job Description


  • Company overview: Founding vision, current state of affairs, size, relevant stats.
  • Role mission: Goals, team and resources to make it happen.


  •  Oversee marketing automation strategies, ensuring efficiency, quality, and adherence to timelines.
  • Manage resources including automation tools, data sets, and content for optimal performance and cost-effectiveness.
  • Implement and maintain strict quality control measures to meet or exceed industry standards for automated marketing campaigns.
  • Promote compliance with data protection regulations and best practices within the team.
  • Drive continuous improvement initiatives to enhance marketing automation effectiveness and minimize inefficiencies.
  • Lead, motivate, and support the marketing automation team to achieve campaign success and high performance.
  • Collaborate with other departments, such as data analytics and content creation teams, for seamless execution of automated marketing initiatives.
  •  Provide regular reports and analysis on marketing automation performance to guide decision-making and refine strategies.


  • Proficiency in marketing automation platforms such as HubSpot, Marketo, or Pardot.
  • Strong understanding of marketing automation strategies, workflows, and best practices.
  • Experience in data analysis and segmentation to drive targeted and personalized campaigns.
  • Knowledge of HTML and CSS for email template customization and landing page optimization.
  • Familiarity with CRM systems and integration with marketing automation platforms.
  • Excellent communication skills to coordinate with cross-functional teams and stakeholders.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Analytical mindset to interpret data and optimize marketing automation performance.
  • Continuous learning mindset to stay updated on industry trends and new technologies.


  •  Previous experience in PR/Comms.
  • Experience creating KPI reports for technical and non-technical audiences.
  • Team management skills.


  • Salary
  • Working arrangement: (Hybrid, Remote, Office)
  • Perks


We are accepting applications until the end of *MONTH*. We’ll be delighted to meet you for a first interview with *NAME*, our hiring manager.

If you are looking for roles that are more oriented towards didgital roles, you can check the Marketing Automation Manager Job Description

If you would like to view 2024 salaries for other digital positions, check our Digital Marketing Salaries. Or you can download our acclaimed Prosperity Digital Salary Survey to be on top of current salaries for the digital sector.

Writing a job spec is the first phase of the hiring process at any given company, we love to help companies do this in an effective way so we've put together a post where we explain our secrets for a well structured hiring process and how to make it more efficient.