Welcome to our Information and Resources Centre

The Prosperity Information Centre aims to provide clients and job seekers with a range of useful information and guidelines that relate to the digital and media employment sectors.

The centre features our latest digital salary surveys and a range of information pages that aim to inform clients and jobseekers of the latest trends and best practice.

The centre also features our Why I Love Mondays Interviews in which industry experts tell us of their career paths, their current jobs and how an average working day looks for someone in their position.

Salary Survey 2024

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The Prosperity Recruitment 2024 employment and salary survey for Ireland’s digital sector

We expect that 2024 will see some Interesting and hopeful developments. Inflation has seemingly been reined in by central banks without invoking a recession, and the hoped for a “soft landing” is the consensus for 2024, therefore we anticipate a busier hiring market than we saw in 2023, with more companies Increasing headcount from the second quarter of the year onwards.

Gary Mullan, Managing Director, Prosperity Recruitment

Key Findings:

  • Salaries for 140+ roles across Digital, up from 128 in last year’s edition.
  • Salaries see stagnation across all categories with only Performance Marketing roles seeing a modest increase of 5% compared to the previous year.
  • Agency salaries are also trending flat with the exception of PR and Paid Media roles where in some cases there have been increases of up to 6%. 
  • Animation salaries have been added as the category has claimed a sizable space in the digital ecosystem in the last few years.
  • The highest paid roles continue to be those of CTO (up to €180,000), Director of Marketing (up to €150,000), followed by Head of eCommerce, Head of Search/SEO, and Creative Directors (all up to €120,000).
  • RTO has temporarily won the battle against the WFH movement favored by workers across the board.
  • GenZ takes center stage, will represent 25% of the workforce by 2025.
  • Market conditions should improve as the year progresses with hiring making a strong comeback.
  • State of the AI special survey with 400+ interviewed.
  • 73% think AI will not replace their jobs.
  • 57% use ChatGPT or other AI tools regularly in their work.
  • 52% think AI will create new jobs but at the same time eliminate others.
  • AI is poised to change all industries although it will take time to find the best use cases for each. 
  • Prosperity opens Outsourcing operations with its first Center of Excellence in Barcelona to serve Irish and European companies in need for digital talent. 

Gary talks to Padraig Burns, MD of Publicis about the Sneem Digital Hub


Adam Taylor

Adam Taylor

Havas Media Ireland (www.havasmedia.ie) was formerly GT Media which was Ireland’s largest independent media agency. We are part of the Havas group which is one the largest communications groups in the world.

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How to give interview feedback to rejected candidates (with examples)

Have you ever experienced that frustrating radio silence after a promising job interview? It's a familiar scenario: waiting anxiously for a response, only to be met with disappointment and uncertainty. But here's a reassuring thought: feedback, even in rejection, can be a powerful tool that transforms disappointment into growth.

How to Answer: What Are Your Salary Expectations?

Imagine this scenario: you’re at a job interview, expressing genuine interest in the role. The interviewer inquires about your background and qualifications, then eventually asks, "What are your salary expectations?" It's natural to feel a bit unprepared for this question and uncertain about how to respond in a way that doesn’t jeopardize your chances. In this article, we present three different approaches to help you craft a suitable response.

How to negotiate your salary

Dreading the salary conversation? You're not alone! Many people feel anxious about discussing money, but it doesn’t have to be terrifying

What does a recruiter do?

Recruiters play a pivotal role in the job market, acting as intermediaries who connect employers with job seekers. Their primary responsibility is to identify, attract, and hire suitable candidates for job openings within organizations. By doing so, recruiters help businesses find the talent they need to grow and succeed, while also assisting individuals in finding employment opportunities that match their skills and career goals.

How to Find a Job After University?

Graduating from university is a significant milestone filled with a sense of achievement and the hope of a promising future. Yet, this excitement is often followed by the challenging task of finding your first job. Starting your professional journey can be intimidating, and it is normal to feel both excited and nervous. But you are not on this journey alone, many graduates go through the exact same process.

How to Deal With Gaps in Your CV

Addressing gaps in your CV can be a tricky endeavor. Career interruptions come in all shapes and sizes, driven by various factors and life circumstances. Even though recruiters are aware that there is a myriad of reasons for which employees take breaks in their careers, it is still very valuable for a candidate to be able to provide a sensible, and preferably an honest answer that will add value to the CV and make you stand out in the eyes of the recruiter.

10 Recruitment Trends for 2024

In a world that is constantly evolving, it is no surprise that recruitment is changing too. Join us in this blog post as we explore how the recruitment landscape is adapting to the transformations of the job market.

Job Hopping Pros and Cons

Recruiters often refer to individuals who transition between employers within the span of one to two years as "job hoppers." This term is used to describe those who demonstrate a tendency to seek new opportunities relatively early in their tenures.

5 Helpful AI Tools in Recruitment

Finding the right employees is crucial for any business, as the success of a company often to a large extent depends on hiring the right talent for the right roles. In recent years, there has been a notable transformation in the hiring process due to the emergence of AI and automation. These technological advancements have greatly influenced the approach to recruitment, bringing about a revolution in the process.

Millennials vs. Generation Z in the Workplace. 5 Main Differences.

At present, Millennials make up almost 40% of the workforce, and by 2025, it is projected that Generation Z will comprise around 30% of the workforce. These two generational segments will continue to dominate the workforce in the coming years; thus, it is worth analysing the attitudes and characteristics they bring to the workplace, considering their significant presence and influence in the job landscape. The differences between the two extend beyond their birth years; they also manifest in their professional approaches and attitudes. Each generation brings a unique set of values, experiences, and expectations to the table when it comes to the world of work.

Top 15 Fastest Growing Tech Companies in Ireland (2024)

In the face of a cooling market, tech layoffs, and the looming threat of a recession in the tech and digital sector of Ireland, certain companies have managed to defy the odds and continue growing. These resilient companies have been able to navigate the challenging economic conditions by adopting strategic approaches that allow them to thrive despite adversity.

Digital Transformation. 10 Roles Your Company Needs to Prepare for the Future

As technology continues to advance and artificial intelligence becomes more widely adopted, companies must adapt to the evolving needs of the world. Embracing digital transformation is one of the key approaches employed to achieve this objective.

Work Permit Sponsorships in Ireland: All You Need to Know to Work in the Irish Digital Sector

Work Permit Sponsorships do not need to cause fears in companies, but at the same time, they need to be attended to carefully. The government offers clear guidelines into what are the requirements and what type of professionals can be sponsored.

Inappropriate Questions in Interviews. Most Common Ones and How to Handle Them

The objective was to determine whether our followers had encountered surprising or inappropriate questions during their interviews. The results were quite revealing, with 67% of respondents stating that they had indeed faced such questions, while 33% reported not experiencing any.

How to Write an Effective Job Description? 5 Tips From Recruiters at Prosperity Digital

Attracting quality talent to your company is essential for its growth and success. However, the process of finding and retaining the right employees can be challenging. It all begins with crafting an attractive job specification that captures the attention of potential candidates and entices them to consider joining your organisation.

Top 5 countries getting talent from Ireland (2023)

Ireland is known for attracting talent from all over the world due to its thriving economy, job opportunities, and a great, welcoming culture. Only a handful of countries can rival Ireland as a destination that attracts talent. In this blog post, we have conducted in-depth research to uncover the preferred destinations of Irish workers in their pursuit of new opportunities and the compelling factors behind their decision-making.

Where Does Talent Come From to Ireland: Top 5 Talent Exporters

In recent years, Ireland has emerged as a popular destination for people seeking job opportunities and a higher standard of living. Tax incentives system that favors companies' profits and offers big tech corporations' access to the European market has turned Ireland into a big player in the battle for talent.

Ireland’s Top 10 Growing Digital Skills

Digital skills are a critical component of modern life, as they enable individuals to leverage technology for various purposes, such as accessing and managing information, communicating, and creating digital content.

How to Prepare for a Job Interview? Top Tips from Our Recruiters

Preparing for a job interview can be nerve-wracking, especially if you are not sure what to expect. However, with the right preparation and mindset, you can make a great impression on your interviewer and increase your chances of landing the job.

Top Digital Jobs in Ireland: A Comparison of Turnover Rates with EU

As defined by Forbes, the turnover rate is a significant human resources KPI that indicates the number of newly hired employees needed to fill the vacant positions left by departing employees within a particular time, typically a year. It is an essential metric for assessing an organisation's well-being, stability, and overall employee management. By comparing the turnover rate with industry and global retention benchmarks, businesses can gain valuable insights into their work culture, hiring policies, and workforce engagement levels, which can help drive growth and enhance employee satisfaction.

Gender Gap in Top Digital Jobs in Ireland (SEO, UX, Product, Digital Marketing, & eCommerce)

Gender inequality has been a longstanding issue in many areas of society, and the workplace is no exception. Despite progress being made towards gender equality in recent years, there is still a significant gender gap in many industries. One such industry where this is a widely debated issue is the digital sector. According to a report by UN Women, in AI, one of the hottest areas of digital right now, women make up only 22% of the workforce. Furthermore, the FMI has found that the percentage of women with digital and technology-related literacy, which is measured by the proportion of women in STEM fields (science, technology, engineering, and mathematics), remains low at approximately 15% globally.

Remote Work Survey Ireland 2023: Is working from home a perk, or a requirement?

Ten years ago, the concept of remote work was often met with resistance from employers who worried that employees working from home would be less productive. The idea of not having constant supervision from colleagues and managers was a major concern. The question at the time was whether an employee could be as efficient and productive working from home as they would be in a traditional office setting.

Remote Work Survey Ireland 2023: is remote work increasing or decreasing productivity?

The COVID-19 pandemic has forced many organisations to adopt remote work as a new norm, leading to a significant shift in the way they operate. As a result, there has been much debate about the impact of remote work on productivity. While some argue that remote work provides more flexibility and a better work-life balance, others believe it can lead to decreased productivity due to distractions and lack of structure.

Remote Work Survey Ireland 2023: Will Remote-First Working Policy Become the Norm in Ireland?

The Irish government is set to introduce a Work-Life Balance Bill in 2023, giving employees the right to request remote working conditions and employers the obligation to consider and respond to these requests. This is a significant step towards improving remote working culture and employee rights in Ireland. A recent survey by Prosperity shows that many Irish employees already have flexible and hybrid working arrangements, with benefits such as improved work-life balance and increased productivity.

Remote work survey Ireland 2023: Office vs. remote work - advantages and disadvantages

After conducting a survey with over 900 participants, it appears that Irish employees highly value flexibility in their working conditions and are in favor of remote or at least flexible options. Employers, however, may not be as enthusiastic but realize that flexibility is a requirement for retaining and attracting top talent. Remote work can lead to benefits such as increased productivity, improved work-life balance, and cost savings for both the employee and the employer.

New professional goals to keep your motivation high

Professional goals are necessary in order for employees to continue growing in their careers. In the digital sector, the requirements are different than in other areas. At Prosperity, we have been helping individuals land their dream jobs for over 20 years, thus we are able to share our knowledge on how to accomplish your objectives and ensure that you continue to thrive in your professional life by setting ongoing challenges for yourself.

5 questions you should ask your potential UI/UX hire

You prepare differently for the hiring process for various roles in your firm depending on the position you are recruiting for. Finding someone who can fulfill every skill and criteria may be challenging because there is a vast range of duties that come within the purview of UX and UI Designers.

Recruiting UI/UX Designers: A Beginner's Guide

Before hiring a UX professional, there is several things you should consider doing. Below you can find a comprehensive Q&A offered by Prosperity on how to start the search for a UX expert that will help you achieve your business objectives and deliver the best possible experience to your users and customers.

Which designer should I hire first, a UI or a UX one?

While expanding your team, you might be wondering which of the roles you should prioritize – UI, or a UX designer. You must know the difference between them before making the decision. A UI designer will focus on visual details, making sure your digital products are pleasing to the eye while remaining user-friendly. On the other hand, a UX designer will focus on product architecture and solving the technical issues associated with the experience on the behalf of the user.

UX and UI Designers: Practical 101

An age of user-centricity has arrived on the Web. Companies must design websites and applications that offer straightforward and customized experiences if they want to draw in new consumers and retain their current ones. The user experience is crucial to the success of any online business, both for-profit and non-profit websites. The people responsible for that success are the UX designers. But what skills does the phrase “UX” cover, and equally as importantly, how do you go about finding the perfect UX talent for your company?

How to find candidates for your company

Finding candidates for your company is not an easy task, especially if you don’t have a human resources department to do the job for you. But it's not impossible, find out how to do it here.

Highest Paying Sales Jobs in Ireland

Having a good idea for a business is not enough to guarantee success. Whether a company achieves its goals often depends, to a large extent, on its sales strategy. Sales departments need people aligned with the company's values and involved in achieving the established goals, but which sales profiles are most in demand and what salary do they receive? In this post, we tell you all the details.

How to Optimise your LinkedIn Profile

To improve your LinkedIn profile the first thing you need to know is how recruiters read your profile when they are looking for a candidate for a job opening. So what are the top things recruiters look at first when they come across your profile?

The Hiring Process: What Are its Stages and How to Make it More Efficient?

Recruitment processes usually last between 3 and 4 weeks, however, the period can be shortened or lengthened depending on the urgency of filling the position or the number of candidates. In this article, we tell you about the stages of the recruitment process and how to make it more efficient in order to save resources and time.

Top 5 Highest Paying Jobs in the Digital Industry (Ireland)

Did you know that job offers in the digital sector keep increasing? According to the IDA Labour Market Pulse for Summer 2022, the Irish workforce has upskilled its digital literacy by 10% from this time last year and paired with a 27% rise in new hires in 2022, it’s clear that digital skills are in high demand in a post-pandemic landscape.

Top 5 Highest Paying Digital Marketing jobs in Ireland

Did you know that in 2021 the recruitment for Digital Marketing professionals grew in double digits across Europe? That's according to the booming Jobs study by LinkedIn and, without a doubt, it is a trend that has continued to increase in 2022 and will continue in 2023. Since the pandemic, many professionals from other sectors such as real estate and finance have decided to take up digital marketing positions, refocusing their professional careers. But, what are the digital marketing profiles most in demand by companies and what salary do they receive? You'll find all the details in this article.

UX/UI Designer Salaries: how much can they make in Ireland (2024)

UX/UI is the new hot category for digital jobs now, every online venture needs UX/UI people to make it nice and easy to use. Salaries have been on the rise for them for the last decade.

The Digital Nomad Visa - how to work remotely in Spain

Along with other countries, Spain is laying the foundations to make it easier for digital nomads to come and enjoy living in the country while working for companies in their home country.

The Rise and Rise of Hybrid Working

No one ever suspected that the dynamics of businesses would change so drastically. Before coronavirus plunged us into a time when a large number of people working hybrid was ‘normal’, everyone had more or less the opinion about work dynamics – that it would be hundred of years before offices embraced hybrid working.

Nearshoring: How to recruit staff quickly

Nearshoring is an increasingly viable option for Irish companies looking to fill hard-to-recruit roles in a relatively fast, simple way. By paying their new staff member’s salary and a service fee to a company based in a different country geographically close to – hence the name nearshoring – they can have access to the highly skilled staff they’re looking for with no need to deal with foreign HR and visas, awkward time differences, or relocation packages.

Beyond Pay: 5 ways to recruit and retain talent in 2022

The so-called ‘Great Resignation’ has been caused by candidates leveraging their experience and skills to look for opportunities with better perks and pay elsewhere, making the ‘Great Churn’ more of an appropriate description for the phenomenon, as the workforce has gone up and many people have changed jobs.

Digital Marketing trends in 2022

Both hard and soft skills are in needed for digital marketing nowadays; for example, you need to be confident reading metrics, analysing them, and turning them into a strategy to be explained to stakeholders. Digital marketers should be competent in several skills and tools: data handling, visualisation, presentation, knowledge of Google Search Console and Analytics, mid-to-high proficiency with Google Suite or Microsoft tools, and experience with CRMs are all essentials for many digital marketing jobs found on the Prosperity website.

The most in-demand digital jobs of 2022

Last year, industries like healthcare and eCommerce took on more staff than ever before, but hospitality and entertainment struggled. This shift in the job market has left many in search of new opportunities - and digital jobs are driving recruitment as the most in-demand for 2022.

How to increase employee engagement while working from home

Over the past year, CEOs around the world have become increasingly concerned about employee engagement and turnover. Now, after the Covid-19 pandemic, CEOs now feel this is the number one threat to long-term growth.

Who can work in Northern Ireland?

Brexit has brought many challenges to businesses on both sides of the Irish border. The rules surrounding trade, recruitment and travel have changed and will continue to do so over the coming months.

10 Tips For Remote Employee Onboarding

The first day of a new job can be overwhelming - especially for those who are working from home. But a carefully planned remote onboarding can help them make friends and get productive in their new role.

Best ways to welcome new employees onboard

Your first day in a new job is always exciting, but it can also be overwhelming - especially now that so many of us are working from home.

Remote-first: What it means and why you need to know about it

Right now, lots of us are working remotely whenever possible. But, looking to the future, you may be wondering whether to return to the office or continue to work from home. But there’s a third option. A remote-first approach offers the best of both worlds and may be worth considering as more and more staff begin to return to the workplace.

Best tips to prioritise employee engagement and retention

In January, and then again in July and August, KPMG surveyed hundreds of CEOs in Ireland and abroad. And the results show rapidly changing priorities as a result of the pandemic.

How to maintain company culture while working from home

Company culture is all about getting employees to believe in your goals, values and vision. If you do this successfully, it boosts motivation, productivity and employee satisfaction. But nurturing this kind of group identity in a remote environment can be difficult.

Why is lifelong learning in career development important?

Lifelong learning is an essential tool for career development, particularly in fast-changing digital industries. The likes of marketers and developers need to stay up-to-date with the latest technology, SEO trends and social media platforms. This keeps their skills sharp and opens up new opportunities too.

Remote leadership: How to manage your team while Working From Home

A lot of us have been working from home for a while now. Some companies, like Twitter and Slack, have even decided to make it a permanent arrangement. Whether you’ll return to the office or not, it’s time to look at your remote leadership skills.

10 time management tips for working from home

Sometimes working from home isn’t all it’s cracked up to be - especially in present circumstances. From noisy housemates to piles of dirty washing, distractions are everywhere. Like lots of other Irish workers, you may be putting in significantly longer hours too.

How to use LinkedIn for your job search

If you’re job hunting right now, some of your usual strategies might be off the table. You can’t network at events or attend career fairs. You can’t always meet personal contacts for a coffee either. But there’s still LinkedIn. Over 2 million people in Ireland have a LinkedIn account.

8 work from home interview questions for hiring managers

Although it’s an awkward time to assess and hire new candidates, employers need to adapt to the new normal. This means conducting video interviews and hiring staff who will work from home - at least for now.

Best simple steps for a career change

Besides sleeping, work is where we spend most of our time. That’s why our recruiters believe everyone should look forward to Mondays - even if that requires a career change.

How to succeed in a video interview

For employers, whether they’re hiring remote workers or preparing for a return to the office, virtual interviews are a recruitment trend that’s here to stay - particularly in the early stages of the hiring process.

A recruiter messaged you on LinkedIn - What next?

Demand for skills in the digital and tech sectors is currently very healthy. People with experience in these areas are still very much sought after and largely in control of their careers - even if they need to work from home.

How to build a diverse workplace

Back in 2015, 76% of Irish employers said they wouldn’t hire someone with a visible tattoo. Image clearly still plays a strong role in hiring decisions. But now that 35% of the Irish population is tattooed, this approach could severely restrict the talent available to businesses. But there are plenty of other reasons to look beyond image - including the creation of a more diverse workplace.

Key eCommerce team roles needed to take your business online

Moving online to keep up with consumer spending habits is wise, but the Covid-19 pandemic has pushed this trend forward. For businesses moving online quickly, here are some industry insights and the key eCommerce team roles needed for success online.

The best guide to hiring and managing remote workers

Pre-pandemic, our consultants had for some time been experiencing pressure from candidates for an element of home working in their next job, and many business owners had remained reluctant to provide this as they had perceived working from home to be a luxury or a perk for staff. There was a bias that a day a week working from home was pretty much a day off. Well, working from home is of course now a necessity.

Introducing a remote working policy to your office

As the nation takes steps to reduce the spread of Coronavirus, many businesses have moved to a remote working policy to protect the health of their workers. Introducing a work from home policy provides many challenges. But whether it’s a temporary measure or a long-term approach, following these five steps will empower you to set up a productive system quickly.

How to write a cover letter that stands out

A cover letter is often the first thing a recruiter reads. So think of it as an introduction and a first impression. Your cover letter provides an opportunity to craft a narrative and communicate your personality in a way that just isn’t possible in your CV or portfolio. So it needs to be adjusted to suit the job you’re applying for.

How to create a powerful digital marketing portfolio

A great CV and cover letter can impress potential employers. But if you really want to stand out, a strong digital marketing portfolio will add weight to your application.

Best CV templates to have

Here at Prosperity Recruitment, hundreds of CVs come across our desks each and every week. Candidates often ask us what we look for in a CV, so we decided to put together a free CV template download to act as a guide for them. You’ll find a link at the bottom of the page.

The Prosperity Ethos

Thank God it’s Monday . . . Bet you never thought you’d hear anyone say that. Well, listen up. At Prosperity, we believe it speaks a truth: the people who are happiest going to work are those who look forward to Mondays. They’re more content, so they work better and stay longer in a job.