Did you know that job offers in the digital sector keep increasing? According to the IDA Labour Market Pulse for Summer 2022, the Irish workforce has upskilled its digital literacy by 10% from this time last year and paired with a 27% rise in new hires in 2022, it’s clear that digital skills are in high demand in a post-pandemic landscape. For example, in Dublin, there are over 24,000 people employed in the Tech Industry. The high demand together with the difficulty of finding certain profiles means that some of these positions can reach high salaries. In today's article, we tell you which are the jobs with the highest salaries in the sector.


Internet Users Per Year

The massive adoption of the Internet around the world makes the demand for professional profiles in the digital sector does not stop growing. Source: Oberlo


According to the Salary Guide prepared by Prosperity Digital, the average annual salary of a worker in the digital sector will increase by 12% in the next year. But what factors influence a company to pay more to an employee? We tell you about it below.

What factors cause salaries to rise for certain positions?

When establishing a worker's salary, companies consider various aspects, so that two professionals who are at the same level and have the same studies may receive significantly disparate remuneration.

The factors that are usually considered by companies and that imply that an employee may receive a higher salary are the following:

Skills in high demand

In general, these are technical skills. The law of supply and demand comes into play here in full force, since the shortage of certain technical profiles means that companies have to raise their salary prospects to attract the few available on the market. This happens for example in Automation Marketing profiles, which combine marketing expertise with technical capacity at a basic programming level. 

City of residence

In Ireland, for example, the counties where the average salary is higher are Dublin, Cork, and Limerick while at the opposite extreme, with the lowest salaries, we find Kerry, Mayo, and Monaghan. According to the Prosperity Digital 2022 Salary Guide, in Dublin salaries for any position are 30% higher than in the rest of the Irish cities.

Responsibility for the position

The responsibility that each person assumes in his or her job is another factor that can increase the salary. For example, elements such as the team of people being managed or the need for decision-making involved in the position will be valued.

Type of company

The type of company also affects the salary. A technology startup that is just starting is not the same as a more established company. Working in a small SME is not the same as working in a large corporation. Working in one industry is not the same as working in another as some industries like renewables are on the rise whereas others like coal mining might be waning

5 highest paying jobs in Digital 

We've seen the factors that influence salary and can make you get paid more at the end of the month, but, below, we detail the jobs with the highest salaries in the digital sector. They are as follows:

UX Design Lead

Behind applications like Netflix or Spotify, there is great work to make the experience of each user simple and intuitive. That is the job of a UX Design Lead. This profile is responsible for understanding the needs of the company and interacting directly with customers, leading UX projects, designing products and work teams, researching user needs and applying their creative skills to any task. The salary you receive depends on your experience and can be as follows: 

  • With 1 to 3 years of experience: from 55,000 to 65,000 euros.
  • With 3 to 5 years of experience: from 65,000 to 75,000 euros.
  • With more than 5 years: from 75,000 euros.

If you want to know about other salaries in UX check our dedicated survey for UI/UX roles

SEO Manager

This is the professional who defines and often executes the SEO strategy of a company to improve the positioning of the website, among other aspects. Its functions include: providing valuable content to users, designing the actions of the SEO strategy, getting backlinks, performing keyword searches, or reporting, among others. You must know about technical SEO to be able to work with developers. High-volume web pages are very important because good indexing and search engines' ability to understand the page, structure, and content well will be key to good positioning. 

According to data from the employment platform Glassdoor, the average salary of a Lead Software Engineer in Dublin is 84,000 euros per year, with salaries that can reach up to 110,000 euros.

Lead Software Engineer

Graph showing wages in lead software engineer in dublin

Their functions include the design of applications to promote customer loyalty, development, operational support, monitoring and automation, in collaboration with the engineering team. Usually leads a team of developers, and is usually the most senior person, who will guide the other developers on the path of best practices.

Product Owner

The Product Owner is responsible for defining the objectives of each product, creating the backlog, creating user stories to explain in a simple way the product features, managing the prioritization of tasks and overseeing product development, among others.

Their salary range will be as follows according to experience as per The Prosperity Recruitment Salary Survey:

  • With 1 to 3 years of experience: from 45,000 to 55,000 euros.
  • With 3 to 5 years of experience: from 60,000 to 80,000 euros.
  • With more than 5 years: from 80,000 to 100,000 euros.

Product Marketing Manager

Straddling between Product and Marketing, this person will need to understand the product cycle as well as the right marketing strategies for the product. This type of hybrid profile is not so common. It also requires some technical knowledge as you will be in close contact with the product team to assist in the development of new features.

Their salary range will be as follows according to experience as per The Prosperity Recruitment Salary Survey:

  • With 1 to 3 years of experience: from 55,000 to 65,000 euros.
  • With 3 to 5 years of experience: from 65,000 to 75,000 euros.
  • With more than 5 years: from 75,000 euros.


In short, jobs with higher salaries in the digital field require greater responsibility and very specific technical skills that are scarce in the market. They represent a great opportunity for people who are looking for jobs in innovative sectors and want to develop a career with a future.

If you want to explore more roles and salaries in the digital sector for these types of professions, here is the complete salary guide for the digital market with all the available ranges. If you are looking for jobs in digital, don't hesitate to look at the job offers at Prosperity Digital. Our clients range from the most cutting-edge startups to the most consolidated companies, so sign up at Prosperity Digital and receive job offers in your inbox every week.