Here’s some suggestions about what to include:
1. A brief bio
Start off simple with a short paragraph introducing your marketing discipline and industry.
2. Past projects
This is the core of any online marketing portfolio and will require some careful thought. You only want to present your best work. You should choose a selection of projects, which showcase a range of skills and experience. Don’t be afraid to feature one-off jobs, passion projects or assignments from digital marketing courses. For each project, include:
The company’s name: If you don’t have permission or signed a NDA, describe the company in generic terms, for example “a large B2B company”.
What you did and why: Describe how you tailored your work to the company and its goals. Highlight your thoughts, approach and any marketing tools used.
Examples: Add screenshots, links or mock-ups of assets like emails, social posts, blog posts and SERPs - whatever is most relevant.
Results: Did your work lead to increased traffic or conversions?
Data: Add figures and graphs to demonstrate your successes. Unless you have permission, don’t use private analytics from Google. Growth percentages, rather than specific figures, say a lot without giving away sensitive information.
Include employer references, client testimonials or screenshots of LinkedIn recommendations.
4. A CTA
A portfolio markets your personal brand, so show potential employers you know what you’re doing by including a clear, compelling call-to-action at the end.
In case your portfolio and CV become separated, always include your contact details.