2. The middle - aka the sales pitch
Here you should detail how you’re qualified for the role, mentioning some of the requirements outlined in the job listing.
Showcase both your hard and soft skills, as well as your education and experience. Ideally, you should also discuss a past project, which is relevant to the role. Clearly state the results you achieved while working on it and how it helped the company.
If you haven’t much experience in a similar role, this is your opportunity to explain why you’re changing career direction.
Cover letter example: Middle paragraphs
Having worked as an in-house marketing executive for both X-ly software and Ireland Bank, I have experience creating social content for various audiences. I know my adaptability and communication skills would be of benefit to your clients. While my familiarity with tools, such as Sprout Social, Snaplytics and Google Analytics will allow me to provide in-depth reporting.
As part of the work experience for my Masters degree, I introduced Instagram to the Student Union’s marketing strategy. This increased their website traffic by 15% over three months. Because I enjoy working with social media so much, I now want a role specialising in this area.