My client is a specialist digital and marketing consultancy working with investment, financial-services and B2B organisations internationally.

The business combines branding, digital strategy, websites, content and marketing with a strong focus on helping complex businesses communicate more clearly and generate measurable commercial results online.

They also operate proprietary digital products alongside their consultancy services, creating a varied environment across agency, SaaS and specialist B2B marketing.

They are now seeking an experienced SEO, GEO & Digital Growth Manager to take ownership of search visibility, content performance, social activity and inbound lead generation across a number of brands.

About the Role

This is a hands-on role for someone who understands both traditional search and the rapidly evolving world of AI-driven discovery.

You will take responsibility for improving visibility across Google and AI search platforms, while also developing content, managing social channels, supporting outbound activity and driving qualified inbound opportunities.

The role spans SEO, GEO, content, LinkedIn, social media, paid search, backlinks and performance reporting.

You will be working across several websites and brands, so strong organisation and the ability to prioritise activity will be important.

This is not a purely strategic role. You will be expected to identify opportunities, create content, execute campaigns, monitor performance and continually improve results.

Responsibilities

  • Own SEO strategy and execution across multiple websites.
  • Manage technical SEO, on-page optimisation and content-led search growth.
  • Improve visibility across Google and AI-driven search platforms including ChatGPT, Perplexity, Claude and Gemini.
  • Carry out keyword research, competitor analysis, technical audits and ongoing optimisation.
  • Develop and maintain a clear GEO and AI-search optimisation approach.
  • Research and write high-quality content for financial-services and B2B audiences.
  • Create SEO- and GEO-focused articles designed to demonstrate genuine expertise and attract qualified traffic.
  • Repurpose long-form content for LinkedIn, X, Instagram and other relevant channels.
  • Manage company LinkedIn pages, including content calendars, publishing and engagement.
  • Use LinkedIn Sales Navigator to identify and build relevant prospect lists.
  • Develop, test and optimise B2B outreach campaigns designed to generate qualified conversations.
  • Plan and manage social-media content across LinkedIn, X and Instagram.
  • Manage additional channels such as Facebook and Pinterest where relevant.
  • Monitor social engagement and continually refine content based on performance.
  • Manage a modest Google Ads budget and optimise campaigns around targeting, keywords, conversions and cost per lead.
  • Identify opportunities for high-quality backlinks and relevant digital PR exposure.
  • Research suitable publications and develop content for contributed articles or editorial opportunities.
  • Track search rankings, organic traffic, AI search visibility, social engagement and lead-generation performance.
  • Produce concise monthly reporting with clear commercial interpretation.
  • Provide regular progress updates to management and highlight priorities, risks and opportunities.
  • Recommend practical improvements based on performance data rather than simply reporting numbers.

Requirements

  • At least five years’ experience in SEO, digital marketing or growth marketing.
  • A demonstrable track record of improving organic visibility and digital performance.
  • Practical experience with GEO, AI-search optimisation or generative-search visibility.
  • Strong technical SEO knowledge.
  • Hands-on experience with WordPress.
  • Strong working knowledge of GA4 and Google Search Console.
  • Experience using SEO platforms such as Semrush or Ahrefs.
  • Strong content-writing skills and excellent written English.
  • Ability to research and write authoritative B2B or specialist content.
  • Experience managing company social-media channels.
  • Experience with LinkedIn Sales Navigator and B2B prospecting.
  • Ability to develop and execute LinkedIn outreach campaigns.
  • Hands-on experience managing Google Ads.
  • Strong analytical skills and the ability to translate performance data into clear actions.
  • Confidence using AI tools to improve efficiency while maintaining editorial quality and accuracy.
  • Excellent organisation and attention to detail.
  • Ability to manage multiple websites, brands and priorities independently.
  • A proactive and results-focused approach.
  • Strong communication skills and the ability to provide regular, concise updates to senior management.

Desirable

  • Experience working with financial-services, investment, regulated or professional-services businesses.
  • Experience within a specialist B2B agency environment.
  • Experience marketing SaaS or digital products.
  • Knowledge of digital PR, publication outreach and backlink acquisition.
  • Experience creating content for sophisticated professional or institutional audiences.

The Opportunity

This role offers a high degree of autonomy and the opportunity to take real ownership of digital growth across several established and emerging brands.

You will have scope to shape search strategy, test new approaches to GEO and AI visibility, improve inbound lead generation and develop repeatable systems across content, social and outreach.

Success will be measured by clear outcomes: stronger organic rankings, increased traffic, improved AI-search visibility, higher-quality content output, more effective social engagement and a more consistent flow of qualified leads.

For someone who wants to work at the intersection of SEO, GEO, content and B2B growth, this is a broad role with considerable scope to make a visible impact.

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