10-Month Maternity Cover Contract

The Company

My client is a highly established consumer organisation with a significant presence in the Irish market and a portfolio of widely recognised brands.

Operating in a fast-moving and increasingly innovative sector, the business combines a strong commercial focus with an ongoing commitment to customer experience, responsible business practices and long-term brand development.

They are now seeking an experienced Senior Marketing & Communications Lead to join their marketing team on a 10-month maternity cover contract.

The Role

This is a broad, senior-level marketing position with responsibility for delivering integrated brand and communications activity across multiple channels.

Working closely with the senior marketing leadership team, the successful candidate will help translate commercial priorities into effective campaigns, brand initiatives and customer communications.

The role will encompass advertising, media, public relations, CRM, events, sponsorship, channel-partner marketing and product-related campaigns. It will suit an accomplished consumer marketer who is equally comfortable developing plans, managing stakeholders and overseeing detailed execution.

Key Responsibilities

  • Develop and deliver integrated marketing campaigns aligned with wider brand and commercial objectives.
  • Manage advertising activity from initial planning and briefing through to creative development, media implementation and campaign evaluation.
  • Coordinate campaigns across above-the-line, below-the-line, digital, CRM, public relations, events and local activation channels.
  • Identify and assess new marketing, partnership and brand-building opportunities.
  • Support the introduction of new products and services through coordinated launch plans and customer communications.
  • Work closely with sales, product, operations, finance, customer experience and other internal teams to ensure marketing activity supports broader business priorities.
  • Manage relationships with creative, media, PR, event and specialist agency partners.
  • Prepare clear agency briefs and oversee the delivery of work against agreed objectives, budgets and timelines.
  • Lead public relations initiatives, including media engagement, influencer activity, product communications and experiential media events.
  • Plan and deliver large-scale corporate, customer, partner and brand events.
  • Oversee sponsorship and community partnership activity, ensuring initiatives generate meaningful brand and audience engagement.
  • Support the development and delivery of CRM campaigns, including audience segmentation, customer communications, lead-generation activity and pre-launch campaigns.
  • Work with customer and data teams to improve campaign targeting, response rates and overall effectiveness.
  • Develop marketing programmes that can be activated through a nationwide network of commercial partners.
  • Provide marketing guidance, campaign materials, training and communication forums to support consistent local execution.
  • Create targeted campaigns for specific customer groups, business markets and product categories.
  • Contribute to the marketing of premium and specialist offerings within the wider brand portfolio.
  • Monitor customer behaviour, brand performance, market developments and competitor activity.
  • Use campaign data and commercial insights to identify opportunities for growth and recommend improvements.
  • Establish campaign objectives and performance measures, reporting regularly on results and return on investment.
  • Manage allocated marketing expenditure and ensure activity is delivered within approved budgets.
  • Conduct post-campaign reviews and apply learnings to future marketing programmes.
  • Maintain consistent brand positioning, messaging and presentation across all customer touchpoints.
  • Support the senior marketing leadership team with additional strategic and operational projects as required.

Experience and Qualifications

  • At least six years’ experience in a consumer-focused marketing role.
  • Demonstrable experience operating at a senior level with responsibility for the end-to-end delivery of major marketing initiatives.
  • Strong experience developing and executing integrated, through-the-line campaigns.
  • A proven track record of managing brand, advertising, customer activation or communications programmes across multiple channels.
  • Experience overseeing large-scale events in partnership with external agencies and suppliers.
  • Previous involvement in public relations, media relations, sponsorship or influencer marketing.
  • Experience delivering CRM and data-led customer campaigns.
  • Familiarity with Salesforce or a comparable CRM platform would be highly advantageous.
  • Experience managing marketing agencies, external suppliers and substantial campaign budgets.
  • A relevant qualification in marketing, communications, business or a related discipline is desirable.

Skills and Competencies

  • Strong understanding of consumer brand development and customer engagement.
  • Excellent project-management skills, with the ability to manage multiple campaigns, brands, deadlines and stakeholders simultaneously.
  • Strong commercial judgement and an ability to connect marketing investment with customer demand, sales performance and business objectives.
  • Strategic thinking combined with a practical, delivery-focused approach.
  • Strong analytical and problem-solving capabilities.
  • Excellent written and verbal communication skills.
  • Confident presentation, negotiation and influencing abilities.
  • Strong stakeholder-management and relationship-building skills.
  • High standards of accuracy and attention to detail.
  • Effective leadership skills and the ability to coordinate cross-functional project teams.
  • Comfortable working in a busy environment where priorities and market conditions can change quickly.
  • A collaborative, accountable and customer-focused approach.

Contract and Benefits

This position is being offered as a 10-month fixed-term maternity cover contract.

The successful candidate will join a collaborative and well-resourced working environment. The benefits package includes:

Subsidised onsite dining facilities.
Access to onsite fitness facilities and organised exercise classes.
Employee sports, social and wellbeing activities.
Free onsite parking.

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