My client is a specialist digital fundraising agency working with ambitious charity and not-for-profit organisations across Ireland, the UK and international markets. The agency helps charities acquire new supporters and fundraisers through highly targeted social media campaigns, digital journeys and performance-led campaign management.

This is an expert-led team with a strong track record in online fundraising, particularly around digital challenge and event-based campaigns. Their work sits at the intersection of paid social, data, creative testing, supporter acquisition and fundraising performance. The agency’s public positioning focuses on helping charities convert social media audiences into active fundraisers, with campaigns delivered across platforms such as Facebook, Instagram, TikTok and other digital channels.

About the Role

My client is now seeking a Digital Campaign Executive to support the planning, build, deployment and optimisation of digital fundraising campaigns for charity clients.

This is a hands-on digital campaign role, suited to someone in the earlier stages of their digital marketing career who is highly organised, detail-focused and keen to develop strong technical campaign skills. You will work closely with a Digital Campaign Manager and the wider team to help ensure campaigns are built accurately, launched on time and monitored effectively once live.

The role will involve working across paid social platforms, landing page tools, email/SMS journeys, campaign trackers and reporting dashboards. You will also support the analysis function by helping maintain clean, accurate campaign and database information.

This would suit someone who enjoys digital marketing, is comfortable with systems and spreadsheets, and takes pride in getting the details right. The work is fast-moving, but structured, with clear processes, checklists and support from more senior campaign specialists.

The role is full-time, 35 hours per week, with flexible hybrid working. The position is largely remote, with some travel to a central Dublin office. 

Key Responsibilities

Campaign Planning and Administration

  • Supporting the Digital Campaign Manager with the preparation of digital fundraising campaigns.
  • Assisting with campaign planning by gathering basic campaign data, updating planning documents and preparing internal materials.
  • Capturing campaign requirements, actions, deadlines and key details accurately.
  • Helping maintain campaign trackers, schedules, briefs and supporting documentation.
  • Ensuring campaign information is organised, up to date and easy for the wider team to access.
  • Following agreed processes and checklists to support consistent campaign delivery.

Campaign Build and Set-Up

  • Building standard digital advertising campaigns across key social platforms, including Meta platforms and TikTok.
  • Setting up campaign structures in line with agreed briefs, templates and best-practice processes.
  • Creating and updating ad sets, audiences, creative assets, copy variations, budgets and basic testing structures.
  • Supporting the set-up of retargeting activity and simple audience segmentation.
  • Helping build or update landing pages using third-party website or campaign tools.
  • Supporting the creation and maintenance of basic email and SMS journeys where required.
  • Making campaign updates as directed, including changes to copy, creative, targeting or campaign structure.

Quality Control and Campaign Checks

  • Carrying out detailed pre-launch checks across campaign builds.
  • Checking links, tracking, copy, creative, budgets, audiences and platform settings before campaigns go live.
  • Reviewing campaign components against agreed briefs and checklists.
  • Identifying errors or inconsistencies and escalating these promptly.
  • Supporting live campaign monitoring by flagging issues, anomalies or performance concerns.
  • Helping ensure all campaign activity is delivered accurately and to a high standard.

Data, Reporting and Analysis Support

  • Gathering campaign performance data from platforms and internal sources.
  • Inputting data accurately into trackers, spreadsheets and reporting dashboards.
  • Supporting basic data hygiene, database updates and campaign record management.
  • Assisting the analysis function with clean, consistent and reliable data entry.
  • Preparing simple campaign summaries for internal review.
  • Helping compile slides or updates for client meetings.
  • Supporting the team’s ability to learn from campaign performance and apply those learnings to future activity.

Team Collaboration and Development

  • Working closely with the Digital Campaign Manager, analysis team, client service team and wider digital specialists.
  • Participating in team meetings, campaign reviews, training sessions and feedback discussions.
  • Asking questions, seeking feedback and actively building digital campaign knowledge.
  • Keeping up to date with changes across social platforms, paid media tools and campaign best practice.
  • Supporting colleagues where needed to ensure client campaigns are delivered on time.
  • Contributing to a positive, practical and collaborative agency culture.

Skills and Experience

The ideal candidate will have:

  • Minimum of 3 years' experience in digital marketing, paid social, campaign administration or social media advertising.
  • Experience may come from an agency role or in-house marketing role.
  • A strong interest in paid social platforms such as Meta, Instagram, TikTok or similar.
  • Good spreadsheet skills and comfort working with campaign data.
  • Excellent attention to detail.
  • Strong organisational skills and the ability to manage multiple tasks.
  • A methodical approach to following processes, checklists and campaign instructions.
  • A willingness to learn advertising platforms, landing page tools, email/SMS tools and basic tracking concepts.
  • Strong written and verbal communication skills.
  • The confidence to ask questions and flag issues early.
  • A proactive, curious and practical attitude.
  • The ability to work in a busy, deadline-driven environment with support from senior team members.
  • A genuine interest in digital fundraising, charities, social impact or purpose-led campaigns.

Personal Attributes

  • Careful and accurate in their work.
  • Curious about how digital campaigns work.
  • Keen to build a long-term career in digital marketing.
  • Positive, reliable and willing to learn.
  • Happy to roll up their sleeves and support the wider team.
  • Motivated by work that helps charities raise funds and reach new supporters.

Why This Role?

This is a strong opportunity for someone who wants to develop practical digital campaign skills in a specialist agency environment. You will gain exposure to paid social campaign build, digital fundraising, campaign testing, performance reporting and supporter acquisition journeys.

You will be joining a focused team where learning, accuracy and continuous improvement are central to how campaigns are delivered. For someone who wants to grow in digital marketing while working on campaigns with a clear social purpose, this is an excellent next step.

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