What to include in a job description
The days of the job market favouring employers are over, so think of every job description you write as a promotion for your business.
Begin with an attention-grabbing paragraph and describe:
- Who you’re looking for
- What they’ll do
- Why they should work for you
Lots of job descriptions define the company first, but in this climate it’s about the job and the candidate. So describe your company later.
Be specific in every aspect of your ad. ‘Salesperson’ or ‘digital marketer’ can cover different roles, so add more detail to the job title. ‘Regional sales manager’ or ‘social media specialist’ is better. Highlight the role’s industry and seniority too.
Next, outline day-to-day tasks, projects and required characteristics. Only list experience, qualifications and skills the role absolutely requires. And if the position is open to different levels, create multiple ads to appeal to each one.
Specify base salaries, bonuses and benefits too. Money is a big motivator for encouraging applications, particularly when recruiting salespeople. Training and career progression are also highly valued.