Peter Mark was founded in 1961 and opened its first salon on Grafton Street in Dublin. Since then, Peter Mark has grown into Ireland's best-known hairdressing brand and one of Europe's most successful hairstyling groups, with 67 salons nationwide. They recruit and train all their own staff in their training centers in Dublin and Limerick, so when you come to Peter Mark, you can expect and get the best, whether you're a client or a Peter Mark team member. 

We are seeking a Marketing Manager to lead and innovate the marketing and communications initiatives at Peter Mark. Collaborating with the CEO and senior management, you will develop and execute impactful marketing programs, events, and promotions to boost footfall, sales, and customer engagement. Utilizing their CRM system and customer insights, you will create effective communication strategies and foster strong partnerships with supplier brands.  

 What’s in it for you? 

 Excellent salary | Prestigious brand | High-impact role | Great culture | Hybrid work 

 Responsibilities: 

  •  Combining a strategic and operational approach to marketing and communications, put in place plans that will maximize the reach and appeal of Peter Mark.
  • Work in collaboration with the CEO and other members of the senior management team to maximize the potential of the Peter Mark brand. Lead the team to create and deliver powerful marketing programs, events, and collateral to drive footfall, sales, average spend, and frequency.
  • Lead the marketing actions on the recently implemented CRM system.
  • Create and innovate a calendar of promotions and events. Devise new and exciting ways to entice clients into Peter Mark’s salons and present them with a ‘best in class’ experience.
  • Work on marketing initiatives with the supplier brands and build long-term partnerships based on mutual understanding and shared goals.
  • Use commercial data and customer insight to better understand what their clients like and how best to communicate with them.
  • Take a proactive and visible role in representing Peter Mark internally and externally. Take a keen interest in our clients and understand how we should reward and retain their business.
  • Manage a schedule of events and PR that reflects the brand, delivers a return on investment, and engenders deeper consumer loyalty and increased brand recognition.
  • Develop the agenda for communication online and the most appropriate ways to engage with new and existing consumers.
  • Assist in the digital transformation of the group. 

Requirements: 

  •  A proven and highly regarded marketing professional with several years of post-qualification experience.
  • A Marketing degree or a similar qualification in a related field, demonstrating a strong foundation in marketing principles and practices.
  • A great leader and team player.
  • You will be intrinsically creative, alongside a fact-based, data-led approach to marketing. Possessing an analytical mindset, you will work closely and collaboratively with colleagues to deliver an exciting marketing plan that is consumer-led, builds brand credibility, and contributes to the achievement of our commercial goals.
  • Getting things done, you will combine intellect and strategic skills with a down-to-earth, pragmatic, and commercial approach to delivery.
  • Strong and collaborative team-playing skills.
  • Operating with agility, you will be able to identify and maximize the potential of opportunities, even at short notice. You will be a long-term planner but with the flexibility to be tactical when required.
  • Passionate about trends in fashion, beauty, brands, and retail services.
  • Keep up to date with the latest marketing trends and technologies.
  • Strategic thinker with the ability to plan, coordinate, and execute strategy for the brand.
  • Excellent communication skills with the ability to influence across the business. 

 If you are passionate about marketing and eager to contribute to a leading brand in the beauty industry, we would love to hear from you! Join Peter Mark and help shape the future of hairdressing in Ireland and beyond. Apply now to be part of a dynamic and creative team dedicated to excellence. 

Apply Now