With brands that are renowned for their unique and disruptive campaigns, our client is internationally acclaimed for its unwavering commitment to style and innovation in the wine and spirits industry.

Their extraordinary growth and success have set them apart in the industry, and they are always looking for talented individuals to join their team and help shape the future of the company.

They are currently looking to make the key appointment of a highly skilled Digital Content Specialist who will embody the qualities of a true digital native and who can comfortably deliver and surpass expectations across a wide range of channels. In this role, the successful candidate will focus on optimising content and campaigns to deliver on business goals.

We are seeking an individual who possesses the ability to drive transformative initiatives and challenge existing norms. The successful candidate will refine our digital campaigns in partnership with the team, ensuring optimal results. You will employ a systematic test, measure, and learn approach to the content we create. Moreover, a collaborative nature and the ability to seamlessly work with cross-functional teams will be crucial in helping our client achieve collective success.

If you thrive in a fast-paced environment and possess a natural aptitude for digital platforms, along with the ability to effectively implement cultural strategies based on current trends, this opportunity may be ideal for you!

What is in it for you:

Competitive salary | Benefits package | Hybrid arrangement | Work in a top company | Growth opportunities | Fantastic team

What You Will Do:

  • Optimise content and digital efforts to achieve business goals by employing a test, measure, and learn approach.
  • Experiment with innovative methods to enhance engagement.
  • Collaborate with cross-functional teams to develop content calendars, utilizing analytics to inform content removal, changes, and enhancements.
  • Stay up to date with the latest trends in marketing, creative, engagement, and technology, swiftly incorporating them into the team's knowledge base.
  • Align and edit content with SEO best practices and paid media/search efforts.
  • Advocate for digital effectiveness and actively integrate it into everyday working methodology.
  • Serve as a link between different content calendars.
  • Conduct content audits, analyze findings, and identify gaps for future improvement opportunities.
  • Explore ways to increase engagement and drive meaningful interactions.
  • Conduct qualitative content audits and perform gap analyses on owned digital channels.

What You Have:

  • A bachelor’s degree in Media, Marketing or Digital related field.
  • Comprehensive knowledge of digital channel best practices, encompassing SEM, SEO, email marketing, display advertising, YouTube, web platforms, and social media.
  • A profound comprehension of digital content and its role in supporting business objectives and brand strategy.
  • Proficiency in utilizing analytics to gain insights and guide content strategy, as well as effectively measure performance.
  • A forward-thinking and innovative mindset in approaching content creation and engagement strategies.
  • A deep understanding of popular culture, music, and the latest trends in the digital landscape.
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