Our client is a distinctive and well-established spirits brand which prides itself on continuous innovation, entrepreneurial fervor, and a deep passion for the industry. They are a leader within their field, rapidly growing on a global scale. 

We are searching for a Shopper Marketing Manager who will focus on the customer to drive growth. This role involves creating a promotions and activation calendar, as well as identifying new ways to use our partnerships in stores. You will report to the UK Marketing Director and work with a creative and dedicated team to develop strong customer relationships as part of the marketing team. 

This position is offered in London.  

What is in it for you? 

Attractive salary | Benefit package | Hybrid working arrangement | Fantastic company culture 


  • Create and implement a consumer pathway for purchase through communication, signage, and assets in various retail channels. 
  • Collaborate with commercial teams to manage JDP budgets and ensure measurable success of investments. 
  • Coordinate with brand marketing team to ensure consistent consumer brand interactions and amplify marketing calendars. 
  • Identify target consumers and develop promotional strategies based on demographics, regions, and interests. 
  • Partner cross-functionally in the 'Wave of Summer' integrated campaign to align commercial promotional strategy and optimize through a digital lens. 
  • Lead On Premise experience activations, working with the brand activation manager to ensure they align with brand standards. 
  • Manage logistics and develop new assets for the UK POS catalogue in On Premise. 
  • Create and maintain a monthly and seasonal shopper marketing scorecard, reporting on shopper metric objectives, ROI modelling, and optimization for future planning. 


  • Minimum 4 years' experience in shopper marketing or trade marketing and a strong understanding of its mechanics. 
  • Proven track record of successfully driving business results through shopper marketing activation. 
  • Excellent multitasking and workload management skills. 
  • Effective project management and communication skills to ensure stakeholder alignment on delivery times and expectations. 

Weare seeking a candidate who possesses strong leadership, organizational, and relationship-building skills. The ideal candidate will be able to work effectively with cross-functional teams and stakeholders to ensure that projects are delivered on time, within budget, and to the satisfaction of all parties involved. If you believe you possess these qualities and are ready to take on the challenge of this role, we encourage you to apply! 

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