A unique opportunity for a CRM expert has come up with one of Ireland’s fastest-growing eCommerce businesses, covering two of the country’s best-known brands. This is a fantastic chance for an experienced marketer to drive revenue growth with proven tactics to increase the lifetime value of a customer for our client

What do they need you to do? You’ll need to design strategies to turn subscribers into valuable return customers with high-quality communications, offers and experiences. Analysis of data from marketing campaigns will guide your work, and you’ll be consolidating the loyalty programme to drive high levels of brand and product awareness.

What’s in it for you? Career progression and training | Staff discount | Up to €55k DOE | Dublin city centre office | Hybrid working set-up

PRINCIPAL RESPONSIBILITIES:

  • Developing, implementing and managing retention marketing tactics to deliver increased purchase frequency and value to meet business objectives.
  • Analysing data from retention marketing campaigns and reporting performance insights to recommend improvements.
  • Being a sales figurehead and owning all retention metrics in the business.
  • Planning, managing and negotiating multiple print and digital campaigns with third parties (printers, mailing houses, etc.).
  • Supporting the eCommerce Director on strategic planning and budget decisions.
  • Developing and embedding the VIP loyalty programme into overall business operations and awareness campaigns, sourcing exciting customer rewards, overseeing performance analysis and updating where necessary.
  • Supporting optimisation of email and automated communication flows (e.g. welcome, abandoned basket), and developing new flows to make best use of insights in timing, targeting and content of the flows.
  • Building and managing campaigns with messaging to members customised according to lifecycle stage and engagement level.
  • Developing creative briefs and assigning to designers and copywriters to create high-quality, effective creative assets.
  • Assisting and advising on personalised targeting and content when required.
  • Leading and analysing A/B testing to optimise engagement.
  • Monitoring competitor campaigns to inform and shape the client’s future strategy and tactics.

SKILLS, KNOWLEDGE AND EXPERIENCE:

  • 5+ years’ experience in a CRM role, with proven success in developing and implementing loyalty/CRM strategies.
  • Bachelor’s in Marketing or related (or equivalent experience).
  • You’ll have a strong track record of using Google Analytics.
  • Proactive, self-starter and a team player, confident working in collaboration with various stakeholders.
  • Strong understanding of customer behaviour and value drivers in retention models.
  • Confidence using email and marketing automation ESP platforms, on-site personalisation, as well as SMS and direct mail.
  • You’ll be analytical and have a process-oriented mindset with strong attention to detail.
  • Proven track record in project management, coordinating multiple projects across various teams.
  • Comfortable working a fast-paced environment and willing to take on additional responsibilities as needed by the business.
  • Familiarity with Database Marketing laws (GDPR, CAN-SPAM, etc.) is a plus.
  • You’ll also have strong Excel skills to interpret data insights and report back to the business.

Our client is looking to hire an excellent CRM Manager to drive engagement and return business for two of the country’s most exciting eCommerce websites. They need you to be an ambitious, results-focused marketer with great people skills and high levels of attention to detail.

If you like the sound of career development and a great salary working for a fast-paced, exciting company that strives for the highest levels of quality, don’t hesitate to send your CV to our specialist recruiters at Prosperity today.

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