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Head of CRM

  • Salary: Depending on Experience
  • Location: Dublin City Centre
  • Job Number: BBBH7366
  • Status: Permanent
  • Experience: 5 - 6

Head of CRM

Our client is one of the biggest E-learning companies in Ireland.
Their core focus is to make education affordable and accessible to everyone.

As they are now expanding their operations, they are looking for a Head of CRM to help them achieve their growth and to manage their overall CRM strategy.


  • Working closely with the sales and marketing team to provide guidance on how to maximize current and prospective relationships through the use of the CRM.
  • Ensure the CRM provides an effective sales funnel and efficient sales process.
  • Analysis of the current CRM and ensuring it's fit for purpose and the goals of the organization.
  • Define requirements for effective use of the CRM and its infrastructure.
  • Making sure the CRM is customer focused and working to maximize its effectiveness for sales and distribution.
  • Working with external agencies and suppliers to ensure the successful delivery of the CRM plan.
  • Planning, managing and delivering multi-channel, digital CRM marketing campaigns.
  • Segmenting of the CRM to enable tailored and relevant marketing messages to customers.
  • Ensure return on investment through KPI's and performance metrics.
  • Championing and driving through necessary CRM changes ensuring full buy in from all stakeholders in the business.


  • Previous experience in similar CRM role.
  • Excellent technical knowledge of CRM and analytical systems.
  • Must have a strong commercial outlook and the ability to manage project delivery through internal and external stakeholders.
  • Excellent understanding of CRM principles in a B2B and B2C environment.
  • Hands on and driven personality.
  • A can do attitude.

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