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CRM Manager

  • Salary: Depending on Experience
  • Location: Co. Dublin
  • Job Number: BBBH7340
  • Status: Permanent
  • Experience: 3 - 4

CRM Manager 

Our client is one of the biggest E-learning companies in Ireland.
Their core focus is to make education affordable and accessible to everyone.
As they are now expanding their operations, they are looking for a CRM Manager to help them achieve their growth.

Responsibilities:

  • Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.
  • Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle.
  • Customer Journey Mapping analyzing touch points with the organization and maximizing commercial opportunities.
  • Working closely with all departments to ensure the CRM works effectively for all aspects of the company.
  • Overseeing direct communications with customers through the CRM.
  • Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
  • Deliver content throughout different channels including Email, SMS, App Notifications, VMs, Messenger, and other mobile apps.
  • Ensuring the database is segmented effectively for targeted marketing activities.
  • Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.
  • Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.

Requirements:

  • Extensive experience of direct and digital marketing ideally in a similar industry.
  • Strong background in customer acquisition, re-engagement and retention strategies.
  • Marketing Degree, preferably.
  • Experience with A/B Testing.
  • A Confident and articulate communicator capable of inspiring strong collaboration in an organization.

 

 

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