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Director of Digital Marketing & Ecommerce

  • Salary: Depending on Experience
  • Location: Co. Dublin
  • Job Number: BBBH7264
  • Status: Permanent
  • Experience: 3 - 4

A global tour company are currently seeking a Director of Digital Marketing & Ecommerce to lead their world class team and expand their operation across the globe.


  • Directing the development of the website and optimising the conversion rates
  • Implementing & planning personalised email marketing campaigns
  • Identifying areas of improvement across KPI's and ROI on the SEM activity to report back to the SEM teams
  • Working closely with the Creative Director and Content Team to ensure engaging content is produced to appeal to a wider audience on both sides of the sale
  • Coordinating the production of digital copy, graphic, and video for distribution across the website and external sale points
  • Maintain a competitive position in search results via SEO
  • Reporting on direct sales funnel to the COO
  • Sourcing excellent talent both external and internally, to keep the brand relevant and appealing
  • Managing a marketing budget of €3M a year


  • 3 years' experience in similar positions
  • Experience managing web development projects, and liaising with developers & designers
  • Experience coordinating high level email marketing campaigns
  • Excellent Google Analytics experience
  • Understanding of current SEO techniques and algorithms
  • Strong understanding of SEM and Adwords bidding strategies
  • Experienced with a variety SEM tools and advertising platforms
  • Experience managing Ecommerce Marketing

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