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CRM Manager

  • Salary: Negotiable
  • Location: Dublin West
  • Job Number: BBBH7091
  • Status: Permanent
  • Experience: 3 - 4

Experienced CRM specialist required to join a thriving retail enterprise. Our client is looking for a CRM Manager to drive customer loyalty, retention and acquisition online as well as drive footfall to the retail space through the delivery of targeted customer communications.

The main responsibilities in the role are to develop and maintain effective email programs and marketing activities - including database management and segmentation. Core focus will be on managing the integration and successful growth of loyalty programme and providing insights based on the customers' digital footprint.

The CRM Manager will be responsible for:
*email marketing - management and scheduling, testing and deployment while ensuring accurate performance monitoring
*reporting on local campaign activities and ROI analysis
*development and maintenance of local CRM programs to grow the customer database through data capture at all possible points
*collaborating with internal and external stakeholders and third party providers in terms of wider PR, advertising, market analysis and affinity programmes

Skills and experience required:
*min 3 years of experience managing email marketing campaigns
*experience implementing loyalty programmes
*experience running A/B and MVT Testing
*excellent analytical skills
*exceptional communication skills
*passion for retail and fashion

If you believe that you are suitable for this role, please get in touch :)

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