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Marketing Executive - Fluent German

  • Salary: €40,000 - €60,000
  • Location: Galway
  • Job Number: BBBH6995
  • Status: Permanent
  • Experience: 4 - 5

A leading telematics solution provider in IoT are currently looking for Marketing Executive who can speak fluent German to take on the responsibilities of driving the acquisition of new customers and the retention of their existing ones across Europe, with a focus on the German speaking markets.

Responsibilities

  • Planning & executing strategic marketing campaigns, that are measurable and result orientated
  • Managing the lead generation program, search engine marketing, and social advertising
  • Developing & implementing the strategies & tactics, for attracting new customers & retaining existing customers
  • Using on and offline marketing, which target segmented audiences to increase sales by improving customer engagement
  • Liaising with senior management and reporting on performance, through effective and influential communication
  • Improving campaign performance through continuous "test & learn" approach
  • Delivering engaging content marketing via blogs, white papers, webinars, email marketing and social media
  • Reporting weekly & monthly on marketing performance & ROI for management
  • Monitoring & reporting on competitors
  • Building strong relationships and leading external agencies when needed for managing events, PR, promotional material and online activities

Requirements

  • Fluency in German & English, both written and verbally
  • 5 years' experience in marketing
  • Experience and knowledge of IoT, SaaS, and Telecommunications technology
  • Experience and understanding of industries such as trucking, transport and logistics
  • Experience marketing in German speaking markets would be an advantage
  • Strong face-to-face customer service
  • Persuasive storytelling abilities that educate & inform customers
  • Strong content skills
  • Ability to track and measure campaigns appropriately

Regards,

Jonny King : )

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