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Marketing Data Executive

  • Salary: €25,000 - €40,000
  • Location: Dublin City Centre
  • Job Number: BBBH6948
  • Status: Permanent
  • Experience: 2 - 3

Marketing Data Executive

An extremely successful gaming group are currently hiring for a Marketing Data Analyst to create, optimize, target, segment & automate for multi-channel campaigns and to improve the use of campaign data.


  • Executing the data collection and audience targeting, of multi-channel campaigns
  • Ensuring a timely delivery & upload of campaign data
  • Delivering automated campaign programmes for specific customer segments and behaviours
  • Working with the Analysis Team to optimise the execution of campaigns
  • Monitoring the effectiveness of campaigns and performance of automations tools to identify areas of enhancement
  • Ensuring regulations are adhered to and best practices are used
  • Monitoring of the operational CRM systems, resolving issues where possible and escalating issues to the development team when necessary
  • Developing and leading a Campaign Team to create an effective delivery of CRM programs via email, SMS, push and web messaging
  • Assisting with implementing segmentation models, to aid the delivery of better targeted CRM campaigns
  • Regularly monitoring workflow activity to identify areas of improvement
  • Troubleshooting workflow issues when needed
  • Governing of the Campaign Management platform: Monitoring, cleaning and optimization of system performance, Workflow optimizations, data formatting, clean ups, etc.


  • Strong experience working with SQL
  • Experience working in an analytical, mathematical or programming environment
  • Strong problem solving skills
  • Ability to prioritise and execute multiple tasks at the same time
  • Degree level education
  • Track record of working to tight deadlines
  • Willingness to learn new tools and programmes
  • Great knowledge of database architecture, ETL & data-flows
  • Experience working with email, SMS, web messaging and push notification campaigns

Advantageous requirements:

  • Knowledge or experience working with Adobe Campaign
  • Understanding of HTML, JavaScript, or XML

Apply today!


Jonny : )

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