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Digital Marketing Manager Job Decription

Employers, please feel free to use and edit to your requirements this example of a job description -

You should write a little about your company; specify the industry sector(s) and types of audiences the Digital Marketing Manager will be targeting, and you might add something of your business goals.

HIRE A DIGITAL MARKETING MANAGER NOW

Example of Digital Marketing Manager Job Decription

Key Responsibilities

  • Manage company website (including all images, tools, and content)
  • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
  • Oversee management of all digital channels (including updates, design, and user experience)
  • Look after social media presence across all channels
  • Develop a website traffic plan and create goals to meet
  • Optimize website and social media channels for SEO as well as usability
  • Create, maintain, and implement digital marketing and editorial calendars
  • Maintain effective, cohesive, and engaging brand messaging
  • Update and manage company blog, e-newsletter, and social media (including regular posts, news, job listings, etc.)
  • Management of analytical tools such as Google Analytics and Webmaster Tools
  • Measure and report on the performance of all digital marketing campaigns
  • Partner with advertising and media specialists to increase marketing results
  • Develop and oversee A/B testing protocols and procedures


Requirements:

  • Bachelor’s Degree in Marketing or related field required
  • 5+ years’ experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Advanced knowledge of HTML and CSS required
  • Solid understanding of ecommerce, PPC, SEO & SEM
  • Excellent grasp of social media and website metrics and best practices
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience with A/B and multivariate experiments
  • Experience with website analytics tools
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement