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Ecommerce Manager Job Description

Employers, please feel free to use and edit to your requirements this example of a job description -

Ecommerce managers are responsible for the online sales of the brand. They oversee the look and feel of the company website and are responsible for generating sales via online channels. Depending on the role, they might oversee digital marketers, web and software developers who contribute to website traffic, design and structure. 

HIRE AN ECOMMERCE MANAGER NOW

Example of an Ecommerce Manager Job Description

Responsibilities:

  • Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
  • Develop and implement ecommerce strategy in order to improve website performance
  • Work with developers to improve website speed
  • Work wth the marketing team or manage digital marketers in order to improve quality and traffic acquisition
  • Re-Platforming website to new CMS, making website mobile capable
  • Research market in order to discover new trends and technologies in order to improve website performance
  • Analyse various data in order to deliver data driven strategies in order to deliver top performance and achieve kpis
  • Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media
  • Develop content calendar and oversee website uploads and landing pages development
  • Report on performance


Requirements:

  • At least 3 years of experience in a similar role
  • Experience managing marketing and tech teams
  • Experience developing and overseeing digital marketing strategies
  • Excellent understanding of web design and web analysis
  • Strong marketing and tech background
  • Understanding and experience in, UX, Adobe Photoshop, InDesign, Dreamweaver and Google Analytics
  • Knowledge of digital marketing channels such as PPC ,SEO, Social Media Display and affiliate marketing channels
  • Knowledge of Attribution modelling, website speed optimisation,  A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools
  • Degree level in Digital Marketing or any related field