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The Advertising Standards Authority of Ireland rejected complaints about Tesco's ad campaign. Claims by independent grocers that Tesco has been misleading consumers about price cuts have been dismissed. In a decision on a complaint made by RGDATA, the watchdog backed up Tesco's assertions that it cut the prices of over 12,500 goods last year. RGDATA had claimed that advertisements run by the UK-owned multiple were misleading and inaccurate because many of the claimed price cuts related to items not previously stocked, but substitutes imported from the UK.