Cork based Roberts Communications has been appointed by Maxi Zoo to handle all of its communications activities for 2010. The estimated value of the contract is in the region of E500,000. Maxi Zoo, the one-stop, specialty pet food and accessories provider, currently has 6 stores in Ireland which offer animal lovers useful and original products for their pets. The Maxi Zoo concept is based on providing a wide selection of products over a large area, value for money and expert advice. The company plans to open at least 4 more stores in Ireland in 2010. Deirdre Roberts, Managing Director of Roberts Communications was delighted with the good news "As a relatively new agency we are delighted that Maxi Zoo has decided to continue working with Roberts Communications. Maxi Zoo is a fun, dynamic brand and offers endless promotional opportunities, she said.