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Dublin-based music video group, MUZU.tv, has said it has signed deals with a number of Irish, British and global media publishers that will, it said, greatly increase its advertising revenues. The deals were signed with AOL Music; The Irish Independent; Communicorp; Spinner UK; Drowned In Sound; Telegraph Media Group; Bebo; Habbo Hotel; Virtual Festivals; Mama Group: Meanfiddler, The Fly Magazine and others. The publishers will have access to MUZU.TV's extensive music video library and video player to power music video on their sites, including editorial. The partnership will also include an advertising revenue share agreement through premium advertising formats. These deals are significant to MUZU.TV's music industry partners, including the major and independent record labels, as they will drive revenue and promotional reach for their music video libraries. MUZU.TV traffic is growing at 20-30pc month on month and is currently serving over 14m music related videos per month in the U.K. MUZU.TV also announced a global, preferred partnership music agreement with InSkin Media, who develop and deliver premium interactive online video ad formats, including InSki (video wrap around'), i-Rol (interactive pre-roll) and PageSki. The deal enables any website that wants to use these premium InSkin advertising formats around music video to use the MUZU.TV player.