A new Centre of Business Excellence has been opened in Cork to help companies foster a culture of innovation in their business, boost productivity and achieve growth. The INNOVATE centre has been established by H+A Marketing + PR, the largest full-service communications agency outside of Dublin. The new centre will provide the room to expand and enhance the company's offering to all clients including overseas clients operating in international territories. It will include a real-time video conferencing suite to cater for international clients, eight collaborative work stations, a competitor and market analysis team and a roster of industry experts available to help clients in different industry sectors. Commenting at the launch, Minister for Foreign Affairs, Micheal Martin TD said, "Innovation is essential to business success and, in many cases, recovery - it can improve a businesses' chance of surviving, and also help it to grow and drive greater profits. It is never too early or late to build a culture of innovation in an organisation. In these tough economic times, Irish businesses should embrace a spirit of innovation to help them stay competitive and sustain growth in both home and international markets. I applaud the move by H+A Marketing + PR to crystallise this process of innovation through their INNOVATE service and I wish them every success in helping businesses both at home and abroad."