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The first ever Irish interactive 3D Virtual Farmers Market (VFM) has been launched. sing the latest in 3D games technology, the VFM is a virtual take on the traditional Farmer's market that will allow consumers and specialist food & drink producers to interact in a 3D environment without stepping foot outside their front doors. The VFM programme allows the shopper to 'stroll' freely around over 45 market stalls where they can view products, interact with the producer and buy the same high quality artisan produced food & drink they might find in a real-life Farmers market, and they can shop at the VFM 24/7. The unique thing about the VFM is that it allows people to 'meet' the original producer first hand, which is often not even possible at a real life Farmers market. From a commercial perspective, the VFM is revolutionary in that it gives smaller specialist food & drink producers and Farmer's the opportunity to reach new markets, and extend the scope of their business, without the need to go through the multiples. The VFM allows them 24/7 access to the already massive and growing online home shopping market.