Aer Lingus accused of misleading ads 2009-02-19

The Advertising Standards Agency (ASA) in Britain has confirmed that it has received a number of complaints about an Aer Lingus advert. The ad, which is still on their Website, offer an "all-in" fare to several european destinations for £9.99. Although some one-way flights are on offer at the £9.99 price, dates and availability are limited. The £9.99 price also fails to include a "handling fee" of £4 for each flight. The complaints claim that Aer Lingus should clarify whether the flights are single or return and that the price should read "from £9.99" to adhere to advertising regulations. Concerns were also raised over the failure to include the £4 handling fee in the headline price. "We have really brought operators into line on these sort of issues, so complaints regarding airline have become quite a rarity," said an ASA spokesman .

<< Go back to news list