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The role of the marketing manager in an organization is to implement a marketing strategy to agreed budgeted sales and market share which is usually devised by the Marketing Director. However, in smaller companies a Marketing manager will often have a broader remit whereby they will be expected to plan and execute the marketing strategy themselves.

To rise to the role of a marketing manager, a marketing professional will usually have to be degree educated, and have had at least 8 years of experience in a marketing environment. This position requires strong analytic skills, a good understanding of the advertising/agency process and the ability to plan/measure and execute marketing campaigns and strategies.

For a full range of our salaries, please refer to our Irish Media Jobs Salary Survey.

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