Marketing Executive


Marketing Executive


Jobs for Marketing Managers and Marketing Executives involve responsibility for the effective promotion of a product or brand through consumer research and the development of effective advertising strategies. Based on a phase of market research, a Marketing Executive will forecast sales over a term, and organise advertising and promotional campaigns to meet these targets. On the launch of a new brand or product, a Marketing Manager or Marketing Executive will often consult on the most effective presentation of the brand or product – this will be after careful research and consideration of how the brand or product can speak to the needs or desires of the consumer.
This will involve an assessment of buying trends, consultation on packaging design, the preparation of sales estimates, and direct involvement in the management of advertising campaigns and the sales process.
Marketing Managers and Executives need to be highly organised and methodical – they need to be efficient at interpreting information, and in incorporating statistical data into their assessments of consumer behaviour. Marketing Managers and Executives require good presentation skills and the ability to convey information in a clear and concise form.
Salaries for Marketing Executives usually range between EUR 22,000 and EUR 35,000 per annum, and at a more senior level, can range from EUR 35,000 to EUR 80,000.
For a full range of our salaries, please refer to our Irish Media Jobs Salary Survey


Information on Related Careers


- An Overview of Jobs in Irish Advertising 
- Media Planner
- Media Buyer
- Advertising and Media Sales Executive
- Sales Manager


Information on Courses


- Courses


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